Automotive Fleet
MenuMENU
SearchSEARCH

Strong March Resale Values Kick Off Auction Buying Season

Used vehicles sold at auction lost a scant 0.3 percent of their value in March, a month known for strong retention as tax-refunded buyers come out in droves, according to Black Book.

by Staff
April 11, 2014
Strong March Resale Values Kick Off Auction Buying Season

Photo of 2010 Transit Connect courtesy of Ford.

2 min to read


Photo of 2010 Transit Connect courtesy of Ford.

Used vehicles sold at auction lost a scant 0.3 percent of their value in March, a month known for strong retention as tax-refunded buyers come out in droves, according to Black Book.

Harsh weather somewhat dampened the buying during the month, said Ricky Beggs, Black Book's senior vice president and editorial director.

Ad Loading...

"The harsh winter weather delayed the annual Tax Buying Season by keeping wholesale buyers on the sidelines longer than normal," said Beggs. "Typically, spring buyers will stock up in February and March, but the colder winter this year will mean the heavy buying season will take place in March and April instead."

Sales of vehicles from model years 2008 to 2012 posted their strongest month of the year compared to the 1.1 percent depreciation rate in February and 1.9 percent value loss in January.

Entry-level cars led all segments with a 2.6 percent increase in value with an average sale price of $7,491, a 15.9 percent fall from year-ago levels ($8,912). Vehicles in the category include the Chevrolet Aveo, Honda Fit, Kia Rio, Nissan Versa, and Toyota Yaris.

Prestige luxury cars logged the highest depreciation, falling 2.1 percent to $33,643. Vehicles in this segment include the BMW 7-Series, Audi A8, Mercedes-Benz C-Class, Lexus GS Class, Mercedes-Benz S-Class, and Jaguar XJ.

In the truck segments, cargo minivans led the way by gaining 1.7 percent in value with an average sale price of $9,218, a 17.6 percent fall from a year ago ($11,189). Vehicles in this category include the Dodge Caravan and Ford Transit Connect.

Ad Loading...

The sharpest depreciation among trucks came among luxury SUVs, which fell 1.3 percent in March to $33,591. These vehicles include the Cadillac Escalade, Toyota Land Cruiser, Land Rover LR3 and LR4, Lincoln Navigator, and BMW X5.

More Remarketing

collage of conference speakers
Remarketingby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Collage of CAR speakers
Remarketingby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Ad Loading...
Fleet Remarketing Association temp logo
Remarketingby Chris BrownApril 20, 2026

Launch of Fleet Remarketing Association Signals New Era for Vehicle Lifecycle Value and Data Stewardship

The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.

Read More →
Line comparisons of used vehicle inventory set in different colors.
Remarketingby News/Media ReleaseApril 20, 2026

March Used Vehicle Inventory Falls To Lowest Since 2019

Franchised and independent dealers had a total of 1.95 million used vehicles in stock in March, the lowest on record in the current data set.

Read More →
 A white Polestar 3 with all doors and trunk lid open while on display at an EV sales event.
Remarketingby News/Media ReleaseApril 7, 2026

Spring Bounce Pushes Q1 Used Vehicle Values Higher

Demand signals remain strong at auctions, with sales conversions, a clear sign of demand, reaching 68.2% in the most recent measure.

Read More →
Ad Loading...
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Remarketingby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Remarketingby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Remarketingby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
Ad Loading...
Blue bar graphs showing a rise in used vehicle categories across the board.
Remarketingby News/Media ReleaseMarch 6, 2026

Wholesale Used Vehicle Prices Up In February

Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.

Read More →