Automotive Fleet
MenuMENU
SearchSEARCH

Stage Set for New-Vehicle Sales Contraction: Edmunds

Auto loan interest rates in June likely reached their highest level in nine years, Edmunds reported, a week after saying a strong economy is likely masking market factors bubbling just below the service that could start to slow down sales.

July 5, 2018
3 min to read


Auto loan interest rates in June likely reached their highest level in nine years, Edmunds reported, a week after saying a strong economy is likely masking market factors bubbling just below the service that could start to slow down sales.

The annual percentage rate on new financed vehicle averaged 5.82% in June, up from 4.96% in June 2017 and 4.10 in June 2013. The firm's analysts point to the most recent rate hike by the Federal Reserve as a contributing factor, noting that June marks a 17% total increase since January 2018, when APRs averaged just below 5%.

Ad Loading...

"Auto loan interest rates have been steadily on the rise this year and we don't see them going down anytime soon, which could mean trouble for automaker sales through the end of the year," said Jeremy Acevedo, Edmunds' manager of industry analysis. "While some shoppers may take this as a cue to purchase new vehicles now while rates are still somewhat favorable, we're getting dangerously close to a tipping point. Shoppers with average or subprime credit may end up putting off purchases as financing vehicles get increasingly more expensive."

The firm noted that zero percent interest loans reached their lowest level in nine years in June, accounting for just 5.6% of total finance deals, compared to 9.47% in June 2017 and 10.55% in June 2013.

Edmunds revealed another problem in its midyear automotive trend report, which was released last week. It noted that the number of buyers who owe more than their vehicle is worth remains high, with 14.1% of buyers owing more than their car was worth. That's down from 14.2% in 2017 and 14.6% in 2015 — the latter being a 14-year high.

"June typically boasts a substantial amount of zero percent financing offers, so this is a big red flag," added Acevedo. "This might be a sign that access to cheap and easy credit — a post-recession hallmark that we've all grown so accustomed to — could be officially over. But there's hope yet — the true indicator will be whether zero percent deals materialize through the rest of the summer selling season, which automakers typically rely on to clear outgoing model-year inventory."

Edmunds put June sales at 1.52 million new cars and trucks and the month's seasonally adjusted annual rate at 17.1 million, reflecting a 4.1% decline in sales from May but a 3.4% increase from June 2017. Through May, 2018 sales were up 1.1% compared to the same period in 2017. However, the firm noted that the month-to-month fluctuations are enough to give the industry pause.

Ad Loading...

As for retail sales, Edmunds put June's retail SAAR at 13.9 million units, with fleet transactions accounting for 18.4% of total sales. Additionally, 3.2 million used vehicles were expected to be sold in June, for a SAAR of 39.2 million. That down from 3.3 million used sales in May, which had a SAAR of 39.3 million.

The firm also noted that millennial new-vehicle purchases hit a record high through May, with 21% of millennial car purchase being new.

"The strength of the economy is creating a very thick force field for automakers now, but once that starts to weaken, there are a lot of market factors bubbling just below the surface that could really start to slow down sales," said Jeremy Acevedo, manager of industry analysis at Edmunds. "Even though millennials are finally starting to buy new vehicles, the U.S. market is virtually saturated. Add to that record-high vehicle prices, rising interest rates and historically high numbers of people who owe more than their cars are worth, and the stage is set for a market contraction."

Editor's note: This article first appeared on the website of F&I and Showroom, a companion publication.


Related: Trends in Vehicle Capital Costs

More Vehicle Research

Fleet 500 cover
Vehicle Researchby Chris BrownJuly 28, 2026

Welcome to the New Fleet 500

Using vehicle registration data for the first time, the 2026 Fleet 500 offers a clear view of the evolving commercial fleet landscape.

Read More →
the latest AF news recap
Vehicle Researchby Faith HowellJuly 27, 2026

The Latest Fleet Vehicle Updates You Need to Know | AF News Recap

What's new with fleet this week? We're getting to know the people behind the industry and the latest must-know vehicle updates.

Read More →
a blue stellantis pro one driving on the road

Ram Gains Ground as Commercial Vehicle Competition Heats Up

Stellantis Pro One increased North American commercial vehicle sales 13% in the first half of 2026, with Ram recording growth across light- and heavy-duty pickups.

Read More →
Ad Loading...
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Front three-quarter view of a red 2027 Toyota Prius parked in an urban setting, showcasing the updated hybrid sedan's sleek design, LED lighting and aerodynamic styling.

2027 Toyota Prius Receives Technology, Comfort Update

The hybrid adds dual-zone climate control for 2027 while retaining its fifth-generation hybrid system and Toyota Safety Sense 3.0.

Read More →
AF news recap thumbnail
Vehicle Researchby Faith HowellJuly 21, 2026

Leaders, Data, and the Future of Mobility | AF News Recaps

From Fleet Manager of the Year finalists to connected vehicle privacy and the future of urban mobility, this week's biggest fleet stories are all about where the industry is headed next. Here's your Weekly Cheat Sheet.

Read More →
Ad Loading...
Side profile of a black 2027 Toyota Corolla Hatchback parked in front of a wood-paneled building, showing the compact hatchback's available 18-inch gloss white alloy wheels and updated styling.

2027 Toyota Corolla Hatchback Adds Digital Displays, Technology Updates

Compact hatchback receives larger standard displays, new wheel and color options, and continues with a 169-hp four-cylinder engine.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematicsby News/Media ReleaseJuly 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →
Ad Loading...
A 2027 red subaru uncharted drives down a road

Subaru Announces Pricing for 2027 Subaru Uncharted

Subaru has announced pricing for the 2027 Uncharted EV, which returns with no price increase, an estimated range of more than 300 miles, and a starting MSRP of $34,995.

Read More →