Automotive Fleet
MenuMENU
SearchSEARCH

Stage Set for New-Vehicle Sales Contraction: Edmunds

Auto loan interest rates in June likely reached their highest level in nine years, Edmunds reported, a week after saying a strong economy is likely masking market factors bubbling just below the service that could start to slow down sales.

July 5, 2018
3 min to read


Auto loan interest rates in June likely reached their highest level in nine years, Edmunds reported, a week after saying a strong economy is likely masking market factors bubbling just below the service that could start to slow down sales.

Ad Loading...

The annual percentage rate on new financed vehicle averaged 5.82% in June, up from 4.96% in June 2017 and 4.10 in June 2013. The firm's analysts point to the most recent rate hike by the Federal Reserve as a contributing factor, noting that June marks a 17% total increase since January 2018, when APRs averaged just below 5%.

Ad Loading...

"Auto loan interest rates have been steadily on the rise this year and we don't see them going down anytime soon, which could mean trouble for automaker sales through the end of the year," said Jeremy Acevedo, Edmunds' manager of industry analysis. "While some shoppers may take this as a cue to purchase new vehicles now while rates are still somewhat favorable, we're getting dangerously close to a tipping point. Shoppers with average or subprime credit may end up putting off purchases as financing vehicles get increasingly more expensive."

The firm noted that zero percent interest loans reached their lowest level in nine years in June, accounting for just 5.6% of total finance deals, compared to 9.47% in June 2017 and 10.55% in June 2013.

Edmunds revealed another problem in its midyear automotive trend report, which was released last week. It noted that the number of buyers who owe more than their vehicle is worth remains high, with 14.1% of buyers owing more than their car was worth. That's down from 14.2% in 2017 and 14.6% in 2015 — the latter being a 14-year high.

"June typically boasts a substantial amount of zero percent financing offers, so this is a big red flag," added Acevedo. "This might be a sign that access to cheap and easy credit — a post-recession hallmark that we've all grown so accustomed to — could be officially over. But there's hope yet — the true indicator will be whether zero percent deals materialize through the rest of the summer selling season, which automakers typically rely on to clear outgoing model-year inventory."

Edmunds put June sales at 1.52 million new cars and trucks and the month's seasonally adjusted annual rate at 17.1 million, reflecting a 4.1% decline in sales from May but a 3.4% increase from June 2017. Through May, 2018 sales were up 1.1% compared to the same period in 2017. However, the firm noted that the month-to-month fluctuations are enough to give the industry pause.

Ad Loading...

As for retail sales, Edmunds put June's retail SAAR at 13.9 million units, with fleet transactions accounting for 18.4% of total sales. Additionally, 3.2 million used vehicles were expected to be sold in June, for a SAAR of 39.2 million. That down from 3.3 million used sales in May, which had a SAAR of 39.3 million.

The firm also noted that millennial new-vehicle purchases hit a record high through May, with 21% of millennial car purchase being new.

"The strength of the economy is creating a very thick force field for automakers now, but once that starts to weaken, there are a lot of market factors bubbling just below the surface that could really start to slow down sales," said Jeremy Acevedo, manager of industry analysis at Edmunds. "Even though millennials are finally starting to buy new vehicles, the U.S. market is virtually saturated. Add to that record-high vehicle prices, rising interest rates and historically high numbers of people who owe more than their cars are worth, and the stage is set for a market contraction."

Editor's note: This article first appeared on the website of F&I and Showroom, a companion publication.


Related: Trends in Vehicle Capital Costs

More Vehicle Research

Henrik Holland headshot on a leadership update
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Researchby News/Media ReleaseSeptember 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Researchby Faith HowellSeptember 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →
Ad Loading...
A beige, blue, and red Fleet Hacks graphic with headshots on the bottom row in rounded shape of Lori Olson, Jen VrMeer, and Oleg Cytowicz.
Vehicle Researchby Faith HowellSeptember 4, 2026

Fleet Hacks: What Are You Still Doing Manually?

From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.

Read More →
A graphic with red and clue text and a transparent background with music notes.
Vehicle Researchby Faith HowellSeptember 3, 2026

How One Fleet Manager Put a New Spin on Safety Training

Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.

Read More →
2027 Ram ProMaster City
Vehicle Researchby StaffAugust 31, 2026

2027 Ram ProMaster City Starts Under $40K

Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.

Read More →
Ad Loading...
An AF news recap blue and white thumbnail
Vehicle Researchby Faith HowellAugust 28, 2026

New Tariff Threats & a Leadership Change at Wheels | AF News Recap

A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.

Read More →
A certification symbol with text over it
Vehicle Researchby Faith HowellAugust 28, 2026

Certification: What’s in It for the Fleet Manager?

From smarter fleet decisions to stronger career credibility, certification can give fleet managers knowledge they may never gain inside a single operation.

Read More →
Graphic for the new Wheels president with Matthew Cole's headshot on the left
Vehicle Researchby News/Media ReleaseAugust 27, 2026

Wheels Names Matthew Cole President

Cole brings more than 30 years of automotive and technology experience to the fleet management company, including leadership roles at Aptiv, Visteon and Johnson Controls.

Read More →
Ad Loading...
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →