Related: SIXT Adds Branch at Ronald Reagan Washington National Airport
Sixt Posts Record Revenue in First Quarter
Consolidated revenue reached EUR 69.1 million ($758.8 million) in Q1, with North America and Germany the biggest growth drivers.

Sixt benefited from demand returning to pre-COVID levels and a consistently positive market environment with elevated price levels for rental cars.
Canva
Sixt successfully kicks of 2023 with record revenue in the first quarter, up 19.7% from the first quarter of 2022.
The company reported consolidated revenue of EUR 69.1 million ($758.8 million) for the first quarter of 2023, with North America and Germany the biggest growth drivers.
The mobility services provider benefited from demand returning to pre-COVID levels and from a consistently positive market environment with a price level for rental cars still significantly higher than in 2019.
“Sixt has gotten off to a successful start to the new year and is well on track,” said Sixt CFO Prof. Dr. Kai Andrejewski. “We are also very satisfied with the course of the second quarter so far. In view of the continuing good demand and the positive booking situation with airlines and hotels, we are also expecting a positive development for the summer season.”
Consolidated earnings before taxes (EBT) hit EUR 33.3 million ($36.3 million) in the first quarter, which was within the forecasted EUR 20 to 40 million. Continued high growth investments and a higher cost base compared to the first quarter of 2022 were cited as the reason.
With improving supply chains and excellent OEM relationships, Sixt increased its average global fleet (excluding franchises) to 149,000 vehicles, up 19% compared to Q1 of 2022. Overall, its global fleet is 15% larger and more dominated by vehicles from BMW, Audi and Mercedes Benz than in 2019.
In European counties, electric vehicles comprised 22% of the Sixt fleet in the first quarter. This is 9 percentage points higher than the first quarter of 2022. The company also placed an order to install over 1,000 additional charging points in the DACH region by year’s end. Sixt also has launched a large, multinational campaign based on the slogan, “Rent electromobility” to increase enthusiasm for EV rentals.
The company is experiencing inflation-related cost increases from the current economic climate and accelerated growth. To navigate the effects of these things, Andrejewski says the company will do the things it has always done “to keep our costs in check.” This includes measures to increase efficiency, a continued growth strategy, and investments in technology and e-mobility.
Regionally, the company reported a:
21.6% increase in revenue in North America to EUR 226.4 million ($247.1 million). The company also opened new branches in Toronto and Pittsburgh.
21.7% increase in revenue in Germany to reach EUR 218.0 million ($238 million).
16.% increase in revenue in European markets outside Germany to reach EUR 248.3 million ($271 million.)
The outlook for the company is good overall, but inflation and the accompanying risks to costs and the economy remain a concern. Sixt will continue to follow these things carefully, reported an earnings press release.
More Operations

Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →

