Automotive Fleet
MenuMENU
SearchSEARCH

Sixt Posts Record Revenue in First Quarter

Consolidated revenue reached EUR 69.1 million ($758.8 million) in Q1, with North America and Germany the biggest growth drivers.

May 11, 2023
Sixt Posts Record Revenue in First Quarter

Sixt benefited from demand returning to pre-COVID levels and a consistently positive market environment with elevated price levels for rental cars. 

Canva

2 min to read


Sixt successfully kicks of 2023 with record revenue in the first quarter, up 19.7% from the first quarter of 2022.

The company reported consolidated revenue of EUR 69.1 million ($758.8 million) for the first quarter of 2023, with North America and Germany the biggest growth drivers.

Ad Loading...

The mobility services provider benefited from demand returning to pre-COVID levels and from a consistently positive market environment with a price level for rental cars still significantly higher than in 2019.

“Sixt has gotten off to a successful start to the new year and is well on track,” said Sixt CFO Prof. Dr. Kai Andrejewski. “We are also very satisfied with the course of the second quarter so far. In view of the continuing good demand and the positive booking situation with airlines and hotels, we are also expecting a positive development for the summer season.”

Consolidated earnings before taxes (EBT) hit EUR 33.3 million ($36.3 million) in the first quarter, which was within the forecasted EUR 20 to 40 million. Continued high growth investments and a higher cost base compared to the first quarter of 2022 were cited as the reason.

With improving supply chains and excellent OEM relationships, Sixt increased its average global fleet (excluding franchises) to 149,000 vehicles, up 19% compared to Q1 of 2022. Overall, its global fleet is 15% larger and more dominated by vehicles from BMW, Audi and Mercedes Benz than in 2019.

In European counties, electric vehicles comprised 22% of the Sixt fleet in the first quarter. This is 9 percentage points higher than the first quarter of 2022. The company also placed an order to install over 1,000 additional charging points in the DACH region by year’s end. Sixt also has launched a large, multinational campaign based on the slogan, “Rent electromobility” to increase enthusiasm for EV rentals.

Ad Loading...

The company is experiencing inflation-related cost increases from the current economic climate and accelerated growth. To navigate the effects of these things, Andrejewski says the company will do the things it has always done “to keep our costs in check.” This includes measures to increase efficiency, a continued growth strategy, and investments in technology and e-mobility.

Regionally, the company reported a:

  • 21.6% increase in revenue in North America to EUR 226.4 million ($247.1 million). The company also opened new branches in Toronto and Pittsburgh.

  • 21.7% increase in revenue in Germany to reach EUR 218.0 million ($238 million).

  • 16.% increase in revenue in European markets outside Germany to reach EUR 248.3 million ($271 million.)

The outlook for the company is good overall, but inflation and the accompanying risks to costs and the economy remain a concern. Sixt will continue to follow these things carefully, reported an earnings press release.


More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →