Automotive Fleet
MenuMENU
SearchSEARCH

Safety Alert: What is Blackout Wednesday?

The Wednesday before Thanksgiving is one of the busiest days for road travel of the year, topping other holidays like the 4th of July and Memorial Day.

November 26, 2025
A Thanksgiving photo of someone cutting a dish is next to a photo of blurry traffic lights, representing drunk driving during the holiday.

According to AAA, the worst time to drive on Thanksgiving Eve is 11:00 AM to 8:00 PM. 

Image: Automotive Fleet

2 min to read


Amid constant flight changes and chaotic air travel, more and more holiday-goers are opting to drive. 

On the eve of Thanksgiving, commonly known as ‘Blackout Wednesday,’ drivers should be cautious. This is one of the most dangerous nights to be on the road.

According to the National Highway Traffic Safety Administration (NHTSA), the death toll during Thanksgiving activities from 2019 to 2023 was 868. This number represents 35% of traffic crashes during that time frame. 

During the Thanksgiving holiday (6 p.m. Wednesday to 5:59 a.m. Monday) in 2023, 174 people died in drunk-driving-related crashes, with ages 21-34 the most commonly involved at 37%. Thirty of these drivers were on the road on Thanksgiving eve. 

This year, AAA projects that 90% of Thanksgiving travelers will drive, totaling 73 million people behind the wheel, and that 81.8 million travelers will travel in total. Due to recent flight cancellations, this number is expected to keep rising. 

"This year’s domestic travel forecast includes an additional 1.6 million travelers compared to last Thanksgiving, setting a new overall record," said AAA. 

Alongside drunk driving lies a more subtle, silent safety killer: no seatbelts. 

309 vehicle occupants were killed during Thanksgiving weekend in 2023. 44% of them were not wearing a seatbelt. The time of day doesn’t matter: 47% of those killed in nighttime crashes were unbuckled, as well as 38% of those killed in daytime crashes.

Here’s how to reduce some risk during your holiday travel plans: 

Ad Loading...
  1. Slow down

  2. Reduce the following distance

  3. Always wear your seatbelt

More Safety

Safe Driving on Halloween over spooky fall road
Safety•by Staff•October 25, 2026

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
a crash test dummy in a car
Safety•by Jeanny Abraham•October 22, 2026

IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks

New IIHS crash avoidance ratings show uneven performance among cargo vans and heavy-duty pickups, with most struggling to avoid vehicle-to-vehicle collisions.

Read More →
AN AF news recap thumbnail
Safety•by Faith Howell•October 16, 2026

What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap

Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.

Read More →
Ad Loading...
a man driving with a cell phone in his hand.
Safety•by Jeanny Abraham•October 14, 2026

Does Your Fleet's Culture Encourage Distracted Driving?

What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.

Read More →
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
An AF news recap thumbnail with a woman pointing at the title "From driver well-being to EV charging"
Safety•by Faith Howell•September 21, 2026

From Driver Well-Being to EV Charging | AF News Recap

Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.

Read More →
Ad Loading...
Nexar and nauto logos
Safety•by Staff•September 15, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
Two fleet employees talk beside work trucks beneath the words “Mental Health Is Fleet Safety,” highlighting the connection between employee mental health and fleet safety.
Safety•September 15, 2026

Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program

For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.

Read More →
hands covering toy car with digital widgets surrounding it
Safety•by Chris Brown•September 1, 2026

How Camera Data Can Strengthen a Fleet’s Insurance Renewal

Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.

Read More →
Ad Loading...
An image to reflect an article on how the safest fleets aren't the ones with the most tech.
Safety•August 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →