Related: November Fuel Update: Record-Low Thanksgiving Prices
Safety Alert: What is Blackout Wednesday?
The Wednesday before Thanksgiving is one of the busiest days for road travel of the year, topping other holidays like the 4th of July and Memorial Day.

According to AAA, the worst time to drive on Thanksgiving Eve is 11:00 AM to 8:00 PM.
Image: Automotive Fleet
Amid constant flight changes and chaotic air travel, more and more holiday-goers are opting to drive.
On the eve of Thanksgiving, commonly known as ‘Blackout Wednesday,’ drivers should be cautious. This is one of the most dangerous nights to be on the road.
According to the National Highway Traffic Safety Administration (NHTSA), the death toll during Thanksgiving activities from 2019 to 2023 was 868. This number represents 35% of traffic crashes during that time frame.
During the Thanksgiving holiday (6 p.m. Wednesday to 5:59 a.m. Monday) in 2023, 174 people died in drunk-driving-related crashes, with ages 21-34 the most commonly involved at 37%. Thirty of these drivers were on the road on Thanksgiving eve.
This year, AAA projects that 90% of Thanksgiving travelers will drive, totaling 73 million people behind the wheel, and that 81.8 million travelers will travel in total. Due to recent flight cancellations, this number is expected to keep rising.
"This year’s domestic travel forecast includes an additional 1.6 million travelers compared to last Thanksgiving, setting a new overall record," said AAA.
Alongside drunk driving lies a more subtle, silent safety killer: no seatbelts.
309 vehicle occupants were killed during Thanksgiving weekend in 2023. 44% of them were not wearing a seatbelt. The time of day doesn’t matter: 47% of those killed in nighttime crashes were unbuckled, as well as 38% of those killed in daytime crashes.
Here’s how to reduce some risk during your holiday travel plans:
Slow down
Reduce the following distance
Always wear your seatbelt
More Safety

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
