MENU
SEARCHRetail new-car prices increased $1,363 (up 4.3 percent) in May from a year ago, but fell $130 (down 0.4 percent) from April, according to Kelley Blue Book.
Photo of 2014 F-Series Super Duty courtesy of Ford.
Photo of 2014 F-Series Super Duty courtesy of Ford.
Retail new-car prices increased $1,363 (up 4.3 percent) to $33,363 in May from a year ago, but fell $130 (down 0.4 percent) from April, according to Kelley Blue Book.
Major truck and utility manufacturers are profiting most from this trend, as cars make up only one-in-three units sold for General Motors, Ford, and FCA US.
"With the national average price of gasoline down nearly a dollar per gallon on average from one year ago, truck and SUV demand remains strong, elevating average transaction prices, especially for domestic automakers, in May," said Karl Brauer, senior analyst for Kelley Blue Book. "We also saw incentives spending remain nearly flat in May, which shows the strength of the overall new-car market."
Manufacturer | May 2015 Transaction Price (Avg.* | April 2015 Transaction Price (Avg.* | May 2014 Transaction Price (Avg.* | Percent Change April 2015 to May 2015* | Percent Change May 2014 to May 2015* |
American Honda (Acura, Honda) | $27,323 | $27,405 | $26,555 | -0.3% | 2.9% |
Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) | $34,164 | $33,875 | $32,924 | 0.9% | 3.8% |
Ford Motor Company (Ford, Lincoln) | $35,517 | $35,351 | $34,059 | 0.5% | 4.3% |
General Motors (Buick, Cadillac, Chevrolet, GMC) | $37,131 | $37,127 | $35,621 | 0.0% | 4.2% |
Hyundai-Kia | $25,099 | $25,169 | $24,125 | -0.3% | 4.0% |
Nissan North America (Nissan, Infiniti) | $27,802 | $27,906 | $26,806 | -0.4% | 3.7% |
Toyota Motor Company (Lexus, Scion, Toyota) | $30,187 | $30,529 | $29,511 | -1.1% | 2.3% |
Volkswagen Group (Audi, Volkswagen, Porsche) | $40,288 | $40,796 | $39,071 | -1.2% | 3.1% |
Industry | $33,363 | $33,493 | $32,000 | -0.4% | 4.3% |
*Kelley Blue Book Average Transaction Prices do not include applied consumer incentives
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →
