Ram Introduces Two New Pickup Models
Fiat Chrysler's Ram Truck brand introduced a pair of new 2018 pickup models ahead of the Texas State Fair.

Photo of Ram 1500 Laramie Longhorn Southfork.

Photo of Ram 1500 Laramie Longhorn Southfork.
Fiat Chrysler's Ram Truck brand introduced a pair of new 2018 pickup models ahead of the Texas State Fair.
Ram announced it will offer the Laramie Longhorn Southfork for 1500, 2500, and 3500 that enhances the Longhorn trim; and the Lone Star Silver model of the 2500 and 3500 for Texas.
The Ram Laramie Longhorn Southfork edition adds luxury enhancements to an upper-tier model, including full-grain leather seating, a walnut-trimmed steering wheel, floormats with metal badging, galvanized-appearance trim pieces, and Uconnect 4C 8.4-inch screen with 4G Wi-Fi, Apple CarPlay and Android Auto.
The Laramie Longhorn Southfork edition is available on multiple models, including Crew Cab or Mega Cab and long or short box. The truck starts at $51,220 plus a $1,395 destination. The Ram 2500 Heavy Duty models retail for $55,620 plus $1,395.
The Heavy Duty Lone Star Silver Edition follows the Ram 1500 Lone Star Edition. The truck offers three engine choices, including the Cummins 6.7-liter inline-six cylinder, and starts at $46,130. Upgrades include a luxury grille, chrome side mirrors and side steps, 20-inch wheels, and front tow hooks.
Production of the Laramie Longhorn Southfork and Heavy Duty Lone Star Silver models will begin in the third quarter at the Warren (Mich.) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.

Photo of the 2018 Ram 3500 Harvest Edition by Paul Clinton.
Ram also showed off the Harvest models for first time at the Texas Auto Show, which is held at the Texas State Fair. Ram released full details of the Harvest models in late August.
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
