Ram Introduces Two New Pickup Models
Fiat Chrysler's Ram Truck brand introduced a pair of new 2018 pickup models ahead of the Texas State Fair.

Photo of Ram 1500 Laramie Longhorn Southfork.

Photo of Ram 1500 Laramie Longhorn Southfork.
Fiat Chrysler's Ram Truck brand introduced a pair of new 2018 pickup models ahead of the Texas State Fair.
Ram announced it will offer the Laramie Longhorn Southfork for 1500, 2500, and 3500 that enhances the Longhorn trim; and the Lone Star Silver model of the 2500 and 3500 for Texas.
The Ram Laramie Longhorn Southfork edition adds luxury enhancements to an upper-tier model, including full-grain leather seating, a walnut-trimmed steering wheel, floormats with metal badging, galvanized-appearance trim pieces, and Uconnect 4C 8.4-inch screen with 4G Wi-Fi, Apple CarPlay and Android Auto.
The Laramie Longhorn Southfork edition is available on multiple models, including Crew Cab or Mega Cab and long or short box. The truck starts at $51,220 plus a $1,395 destination. The Ram 2500 Heavy Duty models retail for $55,620 plus $1,395.
The Heavy Duty Lone Star Silver Edition follows the Ram 1500 Lone Star Edition. The truck offers three engine choices, including the Cummins 6.7-liter inline-six cylinder, and starts at $46,130. Upgrades include a luxury grille, chrome side mirrors and side steps, 20-inch wheels, and front tow hooks.
Production of the Laramie Longhorn Southfork and Heavy Duty Lone Star Silver models will begin in the third quarter at the Warren (Mich.) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.

Photo of the 2018 Ram 3500 Harvest Edition by Paul Clinton.
Ram also showed off the Harvest models for first time at the Texas Auto Show, which is held at the Texas State Fair. Ram released full details of the Harvest models in late August.
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
