Ram Announces New Business Unit, Ram Professional
Ram Professional is a new vehicle ecosystem providing commercial products, upfit and conversion needs, electrification assistance, and connected services under one roof.
Ram Professional will implement new services in phases that start with vehicles, such as Ram ProMaster and Ram ProMaster EV, and expand into a suite of professional services.
Photo: Ram
Ram has announced a new commercial vehicle division, Ram Professional, which made its debut at the 2024 National Truck and Equipment (NTEA) Work Truck Week show in Indianapolis on March 6.
Ram Professional is a vehicle ecosystem for commercial customers, providing commercial products, upfit and conversion needs, electrification assistance, and connected services under one roof, according to Ram.
The consolidation of services into Ram Professional comes as fleets need brand-new services and education along the path to electrification.
Ford consolidated its fleet and commercial services into Ford Pro in 2021. In May 2023, General Motors followed suit with a similar initiative, GM Envolve. The programs offer multiple solutions through a single digital pane of glass.
“With Ram Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology and value to best fit their business needs,” said Ken Kayser, vice president, Ram Professional.
Ram Professional Services
Ram Professional will implement new services in phases that start with the vehicle and expand into a suite of professional services.
Commercial service support will come from the Ram BusinessLink dealer network that offers new maintenance contracts that include basic fleet maintenance services. Additionally, Ram Professional has expanded full mechanical coverage and 24-hour roadside assistance.
Ram Professional customers can access financing through Stellantis Financial, including closed-end leasing and commercial lines of credit.
The Ram Professional connected services center will be consolidated around the Ram Connect system and powered by the data platform Mobilisights.
Professional charging solutions will be offered through the Stellantis Free2move ecosystem of charging hardware, software, and services.
Ram Professional’s Free2move global mobility provider will offer shared vehicle services to individuals and companies, such as vehicle-sharing, vehicle rental, and vehicle subscription, as well as mobile parking services.
Jeff Kommor, recently appointed as Ram’s senior vice president of commercial sales, will lead fleet, government, and other B2B sales for Ram Professional.
More Operations
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →