General Motors has created GM Envolve, a new unit for commercial and fleet customers that creates a "one-stop" experience for vehicle sales and access to GM’s portfolio of commercial products and services across multiple divisions.
GM Envolve will be a digital platform with access to solutions for GM’s ICE and EV vehicles, including BrightDrop.
Steve Carlisle, president, GM North America, made the announcement to GM’s fleet customers and dealers at GM’s annual Fleet Solutions Summit on May 10 in San Diego.
“GM Envolve will leverage the complete power of General Motors to offer the best solutions to customers and further reinforce why we’ve increased our fleet sales for five consecutive quarters,” said Carlisle in a pre-released statement.
“Today begins the GM Envolve journey, where we will bring our customers in to create tailored solutions to meet their unique business challenges.”
Through this new approach, GM said it expects to gain operating efficiencies and create more revenue generating opportunities with current and future customers.
Six Divisions of Services
GM Envolve collates solutions around these divisions:
- Mobility: Products and services through GM’s vehicle brands, GM Genuine Parts, AC Delco, and Certified Service and Accessories.
- Energy: A set of EV charging and infrastructure solutions for commercial operations, including stationary storage, integrated charging, cloud management, and GM’s fuel cell technology.
- Delivery: A portfolio of hardware and software solutions through BrightDrop for the commercial delivery and logistics market.
- Insight: Software safety and data-insights through OnStar Business Solutions.
- Growth: Consultancy services designed to leverage GM’s knowledge of products, EV infrastructure, energy, finance, sustainability, tech and more.
GM Envolve will be led by Steve Hill, vice president of GM’s commercial growth strategies and operations. Ed Peper will lead day-to-day operations and all fleet vehicle sales as U.S. vice president of GM Envolve.
Collaboration Between Business Units
The updated structure will allow the company to collaborate better and increase communication within its business units, including GM Energy and BrightDrop, to ensure a clear communication process and avoid “stepping on each other’s toes.”
The automaker shared that franchise dealers are an integral part of this program. “In the continental U.S., we have a GM dealer approximately every nine miles,” said Ed Peper in a pre-announce briefing. “We are going to get more involved with our dealers than we ever have before. Our dealers will help us, along with GM Financial, to get more of the business at the dealer level for the smaller fleets. There is a lot of dealer enthusiasm.”
GM Envolve is a solution for fleets, regardless of powertrain or vehicle needs. “It’s about the fleet customers getting what they need,” Peper added.
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