FORT LAUDERDALE, FL – PHH FirstFleet, a national provider of asset management and other services to North America’s private truck fleets, has appointed Loren Luke as VP of business development, Northeast Region, Lease Origination Group. In this position, Luke will be responsible for developing new business prospects and securing leasing contracts for tractors, trailers, heavy, medium, and upfitted light-duty trucks and equipment. In addition, he will represent PHH FirstFleet at industry events. He will report to Jeff Smith, senior vice president, business development, North America. Luke will be based in the Northeast (Pennsylvania). Prior to joining PHH FirstFleet, Luke served as director of sales at Workhorse Custom Chassis (International Truck & Engine Corp.), where he was charged with new business development and managing national accounts. Previously, he was national accounts and regional manager for Rollins Leasing Corp. Before that, Luke was a sales manager with Kuppenheimer.