PepsiCo Fleet Director Retires
Pete Silva, PepsiCo's acclaimed fleet director, retired Monday after 32 years of service, including the last 14 in fleet operations and purchasing for the multinational food-and-beverage corporation.

SILVA

SILVA
Pete Silva, PepsiCo's acclaimed fleet director, retired Monday after 32 years of service, including the last 14 in fleet operations and purchasing for the multinational food-and-beverage corporation.
Silva leaves his role as senior director of fleet procurement at PepsiCo and indirect purchasing for FritoLay. Silva is highly regarded in the commercial fleet industry, and served on many client advisory boards. In 2008, Silva was named the Fleet Executive of the Year by Fleet Financials magazine.
"I worked for a great company and learned a lot about the fleet industry thanks to Automotive Fleet magazine and the many other periodicals produced by Bobit Business Media," said Silva. "I look forward to starting the next phase of my career and life. As for today, I'm out fishing!"
Silva's most significant accomplishment at PepsiCo has been developing purchasing synergy between the company's operating units and its bottlers. Prior to Silva's leadership, each operating unit executed its own purchasing contracts and processes, which led to an inconsistent vendor base and pricing structure. By consolidating the purchasing effort, strategic alliances were developed with suppliers, and the operating units could share best practices and benefit from volume leveraged pricing.
Silva started at PepsiCo/FritoLay in 1982, working in plant operations management. During the next 16 years, Silva worked in plant operations in California (Rancho Cucamonga, Kern, Casa Grande, and Pleasanton) and later in Irving, Texas; Jonesboro, Ark.; and Plano, Texas.
Silva got his start in fleet in 1998 working as the fleet director for FritoLay, a position he held until 2004. He started his working career in 1980 while still at college as a co-op industrial engineer at The Walt Disney Company.
By Mike Antich
More Operations

Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →


