Automotive Fleet
MenuMENU
SearchSEARCH

New California Fuel Rules Challenge Automakers

The California Air Resources Board (CARB) unveiled sweeping regulations on June 14 that will require a 30 percent reduction in harmful greenhouse gas emissions from cars and trucks by 2015, according to a report in the Detroit News.

by Staff
June 15, 2004
2 min to read


The California Air Resources Board (CARB) unveiled sweeping regulations on June 14 that will require a 30 percent reduction in harmful greenhouse gas emissions from cars and trucks by 2015, according to a report in the Detroit News. To reduce carbon dioxide emissions — the main greenhouse gas from motor vehicles — cars and trucks will have to burn less gas, requiring automakers to dramatically boost the fuel economy of their cars and trucks. California regulators say global warming affects air quality and the health and welfare of the state. They assert that carbon dioxide should be regulated like any tailpipe pollutant. A 2002 study by the California Energy Commission found that the combustion of gasoline by motor vehicles generated 40 percent of the state’s carbon dioxide emissions. Because many states plan to follow California’s lead, the rules could force Detroit automakers to accelerate the introduction of new fuel-conserving technologies — gasoline-electric hybrids, hydrogen fuel cells, and cylinder deactivation. The initial proposal from the board’s staff would add about $300 to the price of a new car in California from 2009 through 2012, the board estimates. By 2015, the rules would add $1,000 to the cost of a new car sold in the state. During the 2003 model year, the average fuel economy of new cars and light trucks sold nationwide was 20.7 miles per gallon, down from a high of 22.1 miles per gallon in 1987, Environmental Protection Agency data show. If everything moves forward, the greenhouse gas reduction targets would take effect beginning with the 2009 model year. The next step will be a staff workshop on July 7, where board experts hope to meet with industry engineers to get feedback on their assessment of various fuel-saving technologies. The staff proposal will be finalized Aug. 6. The full Air Resources Board is expected to make a final decision on the regulations Sept. 23. Under California’s global warming law, the Legislature will review the board’s plan next year, and there could be another vote before the regulations go into effect.

Topics:Operations

More Operations

Automotive Fleet graphic featuring the title “Reading the Global Signals: What AI and the Energy Transition Mean for Fleets Now” in bold white text against a dark navy-blue gradient background, with a thin cyan divider and the Automotive Fleet logo at the bottom.
Operations•November 11, 2026

Reading the Global Signals: What AI and the Energy Transition Mean for Fleets Now

How can fleet managers navigate a never-ending, changing industry landscape?

Read More →
Automotive Fleet News Recap thumbnail featuring a woman in a blue sleeveless top looking toward the headline, “90% Use Telematics. Are Fleets Getting Safer?” against a dark blue background with bold red accents.
Operations•by Faith Howell•November 6, 2026

90% Use Telematics. Are Fleets Getting Safer? | AF News Recap

This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.

Read More →
Collage of FFC2026 roundtables
Operations•by Chris Brown•November 5, 2026

What's Best Handled by an FMC, and What's Better Done Directly?

Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.

Read More →
Ad Loading...
Erin Gilchrist, inaugural Mike Antich Spirit of Fleet Award winner, featured in Automotive Fleet's Fleet Meets series, wearing a charcoal blazer against a white background.
Operations•by Faith Howell•November 5, 2026

Fleet Meets: Erin Gilchrist

Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.

Read More →
Automotive Fleet video thumbnail featuring Jamie McKay alongside a male interviewer, with the headline “Jamie McKay Gives Fleet a Voice With Her Company’s Leadership” against a blue and black background.
Operations•by Chris Brown•November 4, 2026

How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States

How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.

Read More →
Fleet operating costs for 2026 over image of a service center
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
Ad Loading...
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
Ad Loading...
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →