Automotive Fleet
MenuMENU
SearchSEARCH

Most Fleets Back to Work, Though Future Uncertainty Remains

An average of 80% of fleets and the mobility community are back at work full time and 90% believe their company will survive through the pandemic, although they face major income loss. Many are unsure when business would operate at “normal” levels.

July 16, 2020
Most Fleets Back to Work, Though Future Uncertainty Remains

Roughly 52.4% of survey respondents were unsure of when their business would be operating at “normal” levels. The survey also found travel had been significantly reduced and were unsure as to when it would return to normal.

Graphs: Geotab

4 min to read


An average of 80% of fleets and the mobility community are back at work full time, and 90% believe their company will survive through the pandemic, although they face major income loss, according to data from Geotab. However, 52.4% of survey respondents were unsure of when their business would be operating at “normal” levels.

Companies and their fleet operations will continue to focus on asset utilization, productivity and efficiency, and cost reduction measures, regardless of their financial impact resulting from global economic slowdowns, according to Industry Pulse Checks from Geotab that measured fleet activity and analyzed 24 specific industries.

Ad Loading...

The pulse check also found that respondents said travel had been significantly reduced and were unsure as to when it would return to normal. This meant there would be more engagement with webinars and fewer face-to-face meetings, which also meant a reduction in miles driven for fleets.

Geotab also reported that companies would be incorporating cost-cutting measures for 2020-2021, which means fleet utilization will be critical; and fleets may look to operate with fewer vehicles.

The Pandemic's Impact on Various Industries

The healthcare industry has been severely impacted, due to demand for essential workers, caregivers and personal protective equipment and supplies surges, the report from Geotab found. Impacts have been severe in both areas of COVID-19 related healthcare and non-essential healthcare. Most healthcare industry companies are anticipating a substantial decline in profit margins for the remainder of this year.

Last-mile delivery companies have seen an exceptional increase in business due to COVID-19. These companies are in constant communication with their supply chain to ensure timely product deliveries to keep up with demand. The demand for everyday items has seen more of an increase than for standard items like electronics.

Meanwhile, government fleets have established two-pronged response to this pandemic, Geotab said, Most state/provincial/local agency fleets (police, fire, EMS, DOT, and general service fleets) are operating at over-capacity in response to new COVID-19 related activities, while others (DOE and school buses, parks and recreation) are shut down. Federal fleet activities seem to be largely unaffected, although a disruption in OEM vehicle deliveries have resulted in significant challenges to leasing and rental operations (GSA).

Ad Loading...

Overall, long-haul fleets are showing true optimism for freight demand again in the past couple weeks since COVID-19 and its impact on fleet operations. The majority of fleets expect to see a continued increase of freight levels over the next 30-90 days, while only a very few mostly smaller fleets expect to see a decrease.

In the first few months after lockdown, the rideshare, carshare, and car rental industries saw 70%-90% reduction in business. Predictions are that business travel will not recover to pre-pandemic levels due to the growing acceptance of video chat meetings. This anticipated drop in business travel will have a long lasting impact on the car rental industry due to its heavy reliance on business travel, particularly from airports.

Meanwhile, the construction industry was reported to have been one of the few industries that has been able to maintain business and continue working during the COVID-19 crisis, Geotab reported. Indications from companies surveyed all felt that, in the short term, there has been little impact on the state of the business. However, in the longer term, there is concern with regards to existing contract work that has been keeping their workers employed and on the job site during this time.

For insurance companies, overall, staff that manage claims show that vehicle activity slowed down tremendously during the latter half of March and early April during COVID-19 and are slowly recovering. With the percentage of vehicle activity in this sector in February ranging from 60%-78% and dropping in early June to ranges of 29%-55% for fleet utilization.

Meanwhile, for oil and gas companies, prices were already suppressed by global competition prior to COVID-19, and the shutdown exacerbated the problem via an instantaneous and unprecedented drop in demand. This caused issues related to where to store excess oil and a rapid drop in prices that were not sustainable for many smaller exploration companies that had a heavy debt load.

Ad Loading...

More Detailed Data

Companies also said they would begin implementing new corporate safety policies, which would lead to a need for technology to enable compliance. Additional analysis conducted by Nexus Communication that was presented in the pulse check found that clients are wanting advice and innovation above all else from their suppliers, followed by more communication.

With regards to overall business impact from the pandemic, the pulse check found:

  • 47.6% of companies had significant impact to their business.

  • 28.6% of respondents said they had little impact to their business.

  • 43.3% of respondents said competitors have been significantly impacted.

Uncertainty remains for the operational impact as 57.1% of respondents said it was unknown at this time if they would have additional reduction in workforce in the next six months. And, with regards to financial impact, 42.3% of respondents said the pandemic had significant impact to their customer base.

From the bellwether companies identified and who have participated in the study, all but one were fleets with at least more than 500 vehicles, with a majority of vehicles operating in the U.S.

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →