More Than 1,000 Vehicles Showcased at the L.A. Auto Show; Fields Outlines Ford's “Way Forward”
LOS ANGELES – The L.A. Auto Show kicked off 2006 Jan. 6-15 at the Convention Center showcasing more than 1,000 vehicles, from hybrids and crossover utility vehicles to SUVs and pickups. Highlighting the show were more than 30 domestic and import-badged debuts, includ-ing the 2007 Chevrolet Aveo and Suburban, GMC Yukon XL, Mazda CX-7, Mercedes-Benz S-Class, and Volkswagen Eos.
LOS ANGELES – The L.A. Auto Show kicked off 2006 Jan. 6-15 at the Convention Center showcasing more than 1,000 vehicles, from hybrids and crossover utility vehicles to SUVs and pickups. Highlighting the show were more than 30 domestic and import-badged debuts, includ-ing the 2007 Chevrolet Aveo and Suburban, GMC Yukon XL, Mazda CX-7, Mercedes-Benz S-Class, and Volkswagen Eos. Several concepts were also introduced, including the Dodge Nitro SUV, Hyundai NEOS III SUV, and GM Sequel fuel-cell vehicle. Replacing the Echo, Toyota introduced the new Yaris sedan, projected to achieve up to 40 mpg on the highway. Mercedes-Benz debuted its new S-Class sedan, the S550, which is powered by a 5.5L V-8 engine and seven-speed automatic transmission. Mark Fields, Ford Motor Co. executive VP, revealed the company’s “Way Forward” business plan to journalists during Media Day. The plan involves clarifying and leveraging the brand identities of Ford, Lincoln, and Mercury, and better connecting with its customers. More details will be revealed Jan. 23. Fields said there was a huge market for American cars in the U.S. and believed that Americans want to buy American brands. He also said that crossover utility vehicles were the fastest-growing segment in the U.S. and are on pace to exceed traditional SUV sales this year for the first time ever.
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
