Related: IIHS Developing Ratings for Advanced Driver Assistance Systems
Mobileye, Geotab Technology Tested by Insurance Institute
Retrofitting older vehicles with a collision warning system and a telematics device can significantly improve driver behavior and enhance safety, according to a new study from the Insurance Institute for Highway Safety.

During a study of Mobileye and Geotab technology, drivers used turn signals more often and increased following distances after receiving alerts.
Photo courtesy of IIHS.
Retrofitting older vehicles with a collision warning system and a telematics device can significantly improve driver behavior and enhance safety, according to a new study from the Insurance Institute for Highway Safety.
Motorists demonstrated safer driving behaviors across the study period, according to the institute. For example, drivers used turn signals more often and increased following distances after receiving alerts. Speeding, however, did not change dramatically between the baseline and the alert periods.
The findings could be reassuring and serve as an added safety precaution for fleets that rely on older models.
For the study, 22 volunteers signed up to have their personal vehicles outfitted with a Mobileye aftermarket collision warning system, and 17 of them also agreed to have their driving monitored by a Geotab in-vehicle telematics unit.
The Mobileye package featured an in-vehicle display and included forward collision warning; urban forward collision warning, which operates at speeds below 20 mph; pedestrian collision warning; headway monitoring and warning, which measures following distance at speeds above 19 mph; lane departure warning; and a speed limit indicator, which displays the posted speed limit.
The thresholds for triggering the various crash warning alerts were fixed; drivers couldn't disable or customize alerts.
In a post-study survey, some 62% of the volunteers said the Mobileye system helped boost their safety behind the wheel. Drivers evaluated forward collision warning as the most useful system, followed by lane departure warning, headway monitoring and the speed limit indicator.
The study assessed driving behavior over two periods: a four week baseline when the systems were active, but did not issue alerts, and an eight-week period when the crash system alerts were continually issued.
During the baseline period, the telematics devices in equipped vehicles logged GPS locations, hard braking and cornering, travel speed and Mobileye alerts that would have been issued if the system were active.
Volunteers than drove for eight weeks receiving alerts and a weekly Mobileye "safety score."
Key findings include:
As drivers grew accustomed to the system between the baseline and alert periods, the rate of forward collision alerts decreased 45% among rural drivers and 30% among urban drivers.
The opposite was true for lane departure warning. Urban drivers saw a bigger decline—70%-- in the rate of alerts than the rural drivers (54%) between the baseline and treatment periods.
Warnings about following too closely also decreased. Headway alerts fell 63% for rural drivers and 39% for urban drivers between the baseline and treatment periods.
The IIHS points to one study takeaway of particular interest to fleet managers who use aftermarket collision warning systems and telematics devices to monitor driving performance.
"Fleet drivers who travel congested roads would be more likely to encounter situations that trigger forward collision and headway warnings than drivers who log more miles in sparsely populated areas," said Ian Reagan, a senior research scientist with IIHS and the author of the new study. "Their managers should take into account external factors such as traffic density when comparing drivers on safety measures across geographical regions."
More Safety

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
The Two Biggest Summer Downtime Threats for Fleets
A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.
Read More →