Luxury Vehicles Dominate Total Quality Survey
CALIFORNIA - Luxury brands once again dominated an annual U.S. automobile quality survey taken this year by a California research company, but total quality dropped for the first time in four years.
CALIFORNIA - Luxury brands once again dominated an annual U.S. automobile quality survey taken this year by a California research company, but total quality dropped for the first time in four years, the company said. BMW led all brands in the survey by San Diego-based Strategic Vision, followed closely by Hummer, Mercedes-Benz, Audi, Infiniti, Lexus, Land Rover, Cadillac, Lincoln, and Volkswagen, according to www.usatoday.com.
To get the rankings, Strategic Vision calculated the index based on survey questions about reliability, vehicle characteristics, dealership experience, styling, interior and exterior design and their overall perception of initial quality, said Alexander Edwards, president of the company’s automotive division.
VW, which includes Audi, led all corporations with a total quality index score of 892 out of 1,000 possible points. General Motors (GM) finished second as a corporation at 867, followed by Ford Motor and Honda, which tied for third at 862.
Toyota finished fifth, at the industry average of 860. VW, GM, and Ford were the only corporations showing improvement in this year’s survey.
Ford had five vehicles with the highest scores in the 19 market segments measured by Strategic Vision, while Toyota had four. The two companies tied in one other category. Ford won in the large car category with the Mercury Sable, the convertible under $30,000 segment with the Ford Mustang, the small specialty car segment with the Volvo C30, the medium crossover category with the Ford Edge, and the heavy-duty pickup with the Ford F-250-350.
Toyota’s Yaris subcompact,
4Runner mid-size SUV vehicle and Sequoia large SUV were winners, as was the
Scion xB small multifunction vehicle.
Toyota ’s Lexus RX 350 tied with Ford’s Land Rover LR2 in the near-luxury SUV category.
As a corporation, Honda had the lowest percentage of people who reported problems with their vehicles at 19 percent, followed closely by Ford at 20 percent and Toyota at 21 percent. Nissan and BMW tied at 24 percent.
Strategic Vision said it developed the rankings from surveys taken of 20,655 people who bought new cars in September, October, and November of last year.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
