Luxury Carmakers Are Making Deals
TAMPA BAY, FL – Several major luxury brands, including BMW, Land Rover, Mercedes-Benz, Lexus, and Infiniti, are promoting discounted leases or other price-cutting deals to spur sales.
TAMPA BAY, FL – Several major luxury brands, including BMW, Land Rover, Mercedes-Benz, Lexus, and Infiniti, are promoting discounted leases or other price-cutting deals to spur sales, according to www.tampabay.com.
In August, 63 percent of luxury vehicle sales involved some kind of cut-rate financing, compared with 43 percent a year earlier, according to data from the Power Information Network (PIN), which harvests transaction data from dealerships. The average cash rebate offered by luxury brands in August was $3,240, up from $2,624 a year earlier, PIN’s surveys found. But a few brands went above and beyond. Land Rover’s British-made SUVs went off lots in August with an average $7,016 cash rebate. Land Rover’s deals outdid Cadillac and Lincoln — which have tended to discount more heavily than European and Japanese brands. General Motors Corp.’s Cadillac brand offered cash rebates averaging $4,105 a vehicle last month, up from $2,758 a vehicle the year before.
Sales in the “lower luxury” car segment, which includes the BMW 3-Series, Acura TL, Infiniti G35, and Lexus ES and IS models, are down 10.3 percent for the year through Aug. 31, according to Autodata figures. That’s almost five times worse than the 2.1 percent decline for passenger-car sales overall. Total luxury car sales are down 14.2 percent for the first eight months of 2008. Luxury SUV sales are down nearly 18 percent for the year so far — a decline that understates the accompanying effect on carmakers’ profits.
BMW’s U.S. marketing arm has extended its low-interest-rate financing offers on 2008 models to the end of October, though the deals on certain models aren’t as generous as in August. If you qualify, you can get a 0.9 percent loan on a 335i sedan or a free automatic transmission.
More Operations

Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →