TAMPA BAY, FL – Several major luxury brands, including BMW, Land Rover, Mercedes-Benz, Lexus, and Infiniti, are promoting discounted leases or other price-cutting deals to spur sales, according to www.tampabay.com.
In August, 63 percent of luxury vehicle sales involved some kind of cut-rate financing, compared with 43 percent a year earlier, according to data from the Power Information Network (PIN), which harvests transaction data from dealerships. The average cash rebate offered by luxury brands in August was $3,240, up from $2,624 a year earlier, PIN’s surveys found. But a few brands went above and beyond. Land Rover’s British-made SUVs went off lots in August with an average $7,016 cash rebate. Land Rover’s deals outdid Cadillac and Lincoln — which have tended to discount more heavily than European and Japanese brands. General Motors Corp.’s Cadillac brand offered cash rebates averaging $4,105 a vehicle last month, up from $2,758 a vehicle the year before.






