Related: We RIDE at Dawn
Lordstown Unveils Two Beta Versions of Endurance Pickup
The release of the beta models, two of 57 to be produced, comes at a critical juncture for the upstart electric automaker.

The betas were unveiled as Lordstown Motors HQ employees applauded their arrival.
Screen grab courtesy of Lordstown Motors.
On March 31, Lordstown Motors rolled the first two beta versions of its Endurance electric pickup off the manufacturing line. The betas were unveiled to the applause of Lordstown HQ employees.
“They are critical to our success as we push ahead producing the rest of our 57 Betas and dedicating our energies to beginning mass production this September,” the company said in a statement.
The release of the beta models comes at a critical juncture for the upstart automaker. The last 12 months saw a flurry of activity that included announcements on preorders, gaining a GSA listing, establishing a sales and service network, and opening a West Coast facility in Irvine, California. The company went public through a SPAC merger in August 2020.
Lordstown got hit with a short-seller report by Hindenburg Research on March 12, which questioned the validity of the preorders and contended that the company was “an estimated 3-4 years away from production.” As a result, the stock tumbled from a high of $30.75 on Feb. 11 to $11.74 on March 31.
Lordstown has reiterated its launch date of September 2021. Later in April, the Endurance will participate in the San Felipe 250 rally in Baja, Mexico.

Photo courtesy of Lordstown Motors.
More Fleet Forward

Chad Edmondson Named 2026 Fleet Safety Award Winner
The VSC Fire & Security fleet director oversees more than 1,100 assets nationwide. His approach to improving driver safety emphasizes collaboration, employee engagement, and building trust with the people behind the wheel.
Read More →
Joseph Lukacs Wins 2026 Global Fleet Manager of the Year
The Sherwin-Williams fleet leader adds another industry honor to his career after being named the 2025 Edward J. Bobit Professional Fleet Manager of the Year.
Read More →

Erin Gilchrist Receives Mike Antich Spirit of Fleet Award
Last week at AFLA in Vegas, Erin Gilchrist received the inaugural, brand-new Spirit of Fleet Award.
Read More →
Dominika Leja Named the 2026 Fleet Manager of the Year
The AstraZeneca associate director of fleet was recognized for her leadership in fleet electrification, cost savings, and operational transformation.
Read More →
Jamie McKay Named the 2026 Fleet Visionary Award Winner
The Aptive Pest Control fleet manager was recognized for her approach to operations, data, lifecycle management, and driver needs.
Read More →
Fleet Forward Conference Introduces One-Day Passes for 2026
New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.
Read More →
Vibe Coding: When Fleet Managers Become Software Builders
Five fleet professionals — none with programming skills — discuss how they’re using AI to build fleet solutions in-house and in a fraction of the time.
Read More →
Fleet Forward Conference Tackles Fleet Industry’s Growing Leadership Gap
This session will examine succession planning, knowledge transfer, and the skills the next generation of fleet leaders will need as veteran professionals leave the industry.
Read More →
2026 Fleet Manager of the Year Finalists Announced
Who are the 2026 Fleet Manager of the Year finalists?
Read More →