DEARBORN, MI – Taking a significant
leap from the traditional 30- and 60-second broadcast advertising model, luxury
automaker Lincoln is delivering a first with the national television
launch of a three-minute movie, featuring the all-new 2009 Lincoln
MKS. Shot on location in Hollywood Hills, MadCrazyLove is a three-minute
commercial, with accompanying 30- and 15-second spots, that introduces the 2009
Lincoln MKS.
The new
three-minute spot makes its television debuted during the recent Black
Entertainment Television Awards pre-show. The movie is also available online at
www.lincoln.com and www.lincolnlounge.com.
The 30-
and 15-second spots are airing on select cable television and nationally
syndicated programs. National print and digital media are included in the media
mix and scheduled for rotation beginning in July.
MadCrazyLove
takes the viewer on a romantic journey that at first glance appears to be
centered on a couple’s first encounter. Moving through vibrant images at a
cocktail party, cruising through the streets and scenic hills of Hollywood, stopping off
for a bite at a local dive, the couple enjoys the simplicity of the evening and
the amenities of the Lincoln MKS. As the couple’s evening together marches
towards a final scene, the story takes a sudden and unexpected twist that
viewers will have to see to enjoy.
Three
partner 30-second and one 15-second television teaser spots provide a peek into
the MadCrazyLove story, and further details the features of the new MKS,
including the sophisticated technology, dynamic design, and smooth driving
experience.
The
30-second Something Warmer spot showcases the craftsmanship of the vehicle’s
interior, its materials including genuine wood, metal, and leather; the
30-second Dual-Moon highlights the dual-panel moonroof, SYNC in-car
communication and the split grille design; the 30-second IP touts the
next-generation voice-activated navigation and Sirius Travel Link. The
15-second MadCrazy features the available 20-inch wheels and luxury touch
technology.
