LeasePlan UK has launched a new service known as LeasePlan Affinity, which is an exclusive driver loyalty program available to its clients’ drivers. The service is available through LeasePlan Driver, its Internet-based driver magazine. The Affinity program offers drivers access to a range of special offers and discounts on car- and non-car-related services, such as unsecured personal loans, vacation offers, vehicle purchasing, and insurance. “These offers have been pre-negotiated by LeasePlan with selected business partners, enabling LeasePlan drivers to take the best advantage of their company car,” said Jianni Geras, marketing director for LeasePlan UK.