GOTHENBURG, SWEDEN – In response to the growth of film and video communication on the Internet, Volvo Car Corporation is now launching its own YouTube channel.

“The general media power shift we are seeing today is making it more and more essential to get our message across to all of the people with an interest in our cars — you could call them publicists — who pass it on to others in turn, via their blogs and online communities,” said Peter Ganjbar, manager, Public Affairs, working with new online channels, at Volvo Car Corporation. “We are also seeing the world’s major media groups forging links with new forums on the internet to maintain the flow of traffic to their sites. This is a very interesting development for customers, dealers and everyone else with an interest in Volvo Cars.”

The “Volvo Cars News” channel will carry everything from commercials and PR productions to television documentary material. The aim is to offer visitors worthwhile, enjoyable films about the latest products, and also to take them behind the scenes at Volvo Cars.

Volvo Cars News on YouTube can be found at www.youtube.com/volvocarsnews.