Kumho, Others, to Raise Tire Prices
RANCHO CUCAMONGA, CA - Kumho Tire U.S.A. Inc. will raise prices on all passenger, light truck, and medium truck tires effective March 1.
RANCHO CUCAMONGA, CA - Kumho Tire U.S.A. Inc. will raise prices on all passenger, light truck, and medium truck tires effective March 1.
Kumho stated that the details of this increase will be provided to its customers in the near future. Kumho last raised its consumer and truck tire prices, up to 6.5 percent, on Nov. 1, 2010. Kumho is the latest tire manufacturer to announce an upcoming price increase.
"The unprecedented increase in raw material costs over the past few months have made it absolutely essential for Kumho to implement this increase," the company stated.
Modern Tire Dealer magazine also listed a number of other tire manufacturers that have announced price increases, including when these price hikes will go, or have gone, into effect.
Consumer Tire Price Increases
Goodyear Tire & Rubber Co. will raise consumer tire prices on March 1. The increase, up to 6 percent, will apply to all brands in the United States and Canada.
Falken Tire Corp. also will raise prices on March 1. The price hikes on Falken passenger and light truck tires will range from 5 percent to 8 percent depending on the size, with in-line adjustments as needed.
Bridgestone Americas Tire Operations LLC will raise replacement and original equipment consumer tire prices one month later, on April 1, The increases on Bridgestone, Firestone and associate brand passenger and light truck tires in the U.S. and Canada will vary up to 8 percent.
Cooper Tire & Rubber Co. (2.5 percent) and Michelin North America Inc. ("the increases will vary by product line") raised consumer tire prices on Feb. 1. Nexen Tire America Inc. (up to 8 percent) did the same on Jan. 1.
Commercial Tire Price Increases
The Bridgestone Off Road Tire, U.S. & Canada Commercial Tire Sales division will increase prices on its mining, construction and industrial tires by 12 percent, "with some in-line adjustments." The increases are scheduled to begin March 1.
The Bridgestone Agricultural Tire, U.S. & Canada Commercial Tire Sales division announced a 4 percent price increase effective April 1 on the following tires: Firestone agricultural, construction and forestry tires; Bridgestone garden tires; and Regency tires sold in the United States and Canadian replacement markets.
Michelin will increase prices on Michelin brand replacement agricultural tires sold in the U.S. and Canada on March 1. The hikes will be up to 8 percent. The company already increased prices on its Michelin earthmover and industrial replacement tires sold in North America up to 7 percent on Feb. 1. It increased prices on Oliver and MegaMile retread rubber products sold in the U.S. up to 7 percent on Jan. 3.
CGS Tyres Group (7.5 percent to 10 percent on farm and industrial tires), Titan Tire Corp. (up to 8 percent on farm and OTR tires), Yokohama Tire Corp. (up to 5 percent on bias and radial OTR tires) and Continental Tire the Americas LLC (up to 8 percent on truck tires) raised their commercial tire prices on Jan. 1.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →