Kia Tops J.D. Power's Initial Quality Study
Kia Motors supplanted Porsche at the top of J.D. Power’s 2016 U.S. Initial Quality Study that measures new vehicle owner satisfaction in the first 90 days. It was the first time in 27 years that a non-premium brand led the study.

Photo of 2016 Sorento courtesy of Kia.

Photo of 2016 Sorento courtesy of Kia.
Kia Motors supplanted Porsche at the top of J.D. Power’s 2016 U.S. Initial Quality Study that measures new vehicle owner satisfaction in the first 90 days. It was the first time in 27 years that a non-premium brand led the study.
Overall vehicle quality showed the largest improvement in seven years, with new-vehicle quality improving 6%. That’s more than double last year’s 3% improvement.
Now it in its 30th year, the study examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
Quality in this year's study improved across the eight problem categories measured, with 21 of the 33 brands included in the study improving their quality this year and one remaining the same.
“Manufacturers are currently making some of the highest quality products we’ve ever seen,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement. Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”
For the second time in the 30-year history of the study, U.S. domestic brands collectively showed lower problem levels than all their import counterparts combined. All three U.S. domestic brands posted year-over-year improvement, with the Detroit Three increasing their combined average by 10% from a year ago to 103 PP100. Chevrolet won the most vehicle categories with wins for the Silverado 1500, Silverado HD, Equinox, Tahoe, and Spark.

Photo of 2016 Chevrolet Silverado courtesy of GM.
And for the first time since 2006, non-premium brands showed fewer problems (104 PP100) than premium brands (108 PP100). Leading the way was Kia with a score of 83 PP100; the first time in 27 years a non-premium brand topped the rankings. It was also the second consecutive year that Kia, which ranked second in 2015, has led non-premium makes in initial quality.
Porsche ranked second with 84 PP100, followed by Hyundai with 92 PP100, Toyota with 93 PP100, and BMW with 94 PP100. Showing the most improvement were Chrysler and Jeep, with each reducing the number of problems by 28 PP100 from 2015.
Additionally, General Motors received seven model-level awards, following by Toyota Motor Corp. with six and Hyundai Motor Co. and Volkswagen with four each.
General Motors models that ranked highest in their respective segments were the Buick Cascada; Chevrolet Equinox; Chevrolet Silverado HD; Chevrolet Silverado LD; Chevrolet Spark; Chevrolet Tahoe; and GMC Terrain.
Toyota Motor Corp. models that ranked highest in their segment were the Lexus CT; Lexus GS; Scion tC; Toyota Camry; Toyota Corolla; and Toyota Highlander.
Hyundai Motor Co. models that ranked highest in their segment were the Hyundai Accent; Hyundai Azera; Kia Soul; and Kia Sportage.
Volkswagen AG models that ranked highest in their segment were the Audi Q3, Audi TT, Porsche Macan and Porsche 911.
The 2016 U.S. Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days. The study is based on a 233-question battery organized into eight problem categories.
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
