Kia Tops J.D. Power's Initial Quality Study
Kia Motors supplanted Porsche at the top of J.D. Power’s 2016 U.S. Initial Quality Study that measures new vehicle owner satisfaction in the first 90 days. It was the first time in 27 years that a non-premium brand led the study.

Photo of 2016 Sorento courtesy of Kia.

Photo of 2016 Sorento courtesy of Kia.
Kia Motors supplanted Porsche at the top of J.D. Power’s 2016 U.S. Initial Quality Study that measures new vehicle owner satisfaction in the first 90 days. It was the first time in 27 years that a non-premium brand led the study.
Overall vehicle quality showed the largest improvement in seven years, with new-vehicle quality improving 6%. That’s more than double last year’s 3% improvement.
Now it in its 30th year, the study examines problems experienced by vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
Quality in this year's study improved across the eight problem categories measured, with 21 of the 33 brands included in the study improving their quality this year and one remaining the same.
“Manufacturers are currently making some of the highest quality products we’ve ever seen,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement. Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”
For the second time in the 30-year history of the study, U.S. domestic brands collectively showed lower problem levels than all their import counterparts combined. All three U.S. domestic brands posted year-over-year improvement, with the Detroit Three increasing their combined average by 10% from a year ago to 103 PP100. Chevrolet won the most vehicle categories with wins for the Silverado 1500, Silverado HD, Equinox, Tahoe, and Spark.

Photo of 2016 Chevrolet Silverado courtesy of GM.
And for the first time since 2006, non-premium brands showed fewer problems (104 PP100) than premium brands (108 PP100). Leading the way was Kia with a score of 83 PP100; the first time in 27 years a non-premium brand topped the rankings. It was also the second consecutive year that Kia, which ranked second in 2015, has led non-premium makes in initial quality.
Porsche ranked second with 84 PP100, followed by Hyundai with 92 PP100, Toyota with 93 PP100, and BMW with 94 PP100. Showing the most improvement were Chrysler and Jeep, with each reducing the number of problems by 28 PP100 from 2015.
Additionally, General Motors received seven model-level awards, following by Toyota Motor Corp. with six and Hyundai Motor Co. and Volkswagen with four each.
General Motors models that ranked highest in their respective segments were the Buick Cascada; Chevrolet Equinox; Chevrolet Silverado HD; Chevrolet Silverado LD; Chevrolet Spark; Chevrolet Tahoe; and GMC Terrain.
Toyota Motor Corp. models that ranked highest in their segment were the Lexus CT; Lexus GS; Scion tC; Toyota Camry; Toyota Corolla; and Toyota Highlander.
Hyundai Motor Co. models that ranked highest in their segment were the Hyundai Accent; Hyundai Azera; Kia Soul; and Kia Sportage.
Volkswagen AG models that ranked highest in their segment were the Audi Q3, Audi TT, Porsche Macan and Porsche 911.
The 2016 U.S. Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days. The study is based on a 233-question battery organized into eight problem categories.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →