Automotive Fleet
MenuMENU
SearchSEARCH

Japan Automakers Halt Production, Assess OTD Impact

JAPAN – In the wake of the recent 8.9 magnitude earthquake and resulting tsunami affecting northern Japan, automakers located in that country have shut down production and have not decided whether they will resume operations later this week.

by Staff
March 14, 2011
5 min to read


JAPAN – In the wake of the recent 8.9 magnitude earthquake and resulting tsunami affecting northern Japan, automakers located in that country have shut down production and have not decided whether they will resume operations later this week.

Automotive Fleet and Work Truck contacted representatives from the OEMs who are involved in fleet sales about whether this unfortunate event will affect vehicle production and, if so, the order-to-delivery time to fleets.

Ad Loading...

In many cases, operations are affected by the current electricity shortage in that country due to a number of nuclear reactors that were damaged and have been shut down.

As of today, Toyota announced in a statement that it is halting production at all of its plants in Japan, including subsidiary vehicle manufacturers, from March 14-16.

The automaker stated that it is currently assessing the situation at its suppliers and dealers as well as the impact it will have on North American import vehicles. The company has not shut down operations at any of its plants in North America so far. According to a Bloomberg article, the automaker may lose output of up to 40,000 vehicles as a result of this event.

Nissan stated that is suspending operations at its Tochigi and Iwaki plants until Friday, March 18, and at its Oppama, Kyushu, and Nissan Shatai Yokohama plants until Wednesday, March 16. The company said it is also reducing electricity usage at its non-production facilities, both corporate locations and dealerships, to cooperate with government efforts to manage the nation’s electricity needs in the face of this crisis. The company said its global headquarters in Yokohama was not affected and it received no reports of casualties. The company released an update on its North American operations stating that all Nissan Americas manufacturing facilities will remain operational and will continue normal production schedules until further notice.

At Honda Motor Co., the company stated that as of March 14, it suspended production activities at eight of its plants and all regular operations at facilities in the Tochigi area, which was most affected by the disaster.

Ad Loading...

In a news release related to its North American operations, the automaker said the production shutdowns will have no immediate impact, but the company is assessing the long-term effect. More than 80 percent of Honda and Acura products sold in the U.S. are produced in North America, and the vast majority of automotive parts for Honda automobiles manufactured in North America are sourced in the region, according to the company.

The company has also confirmed a fatality of a Honda R&D associate at the Tochigi R&D Center, when a wall collapsed in a cafeteria. The associate was male, 43 years old. In addition, the automaker said that 17 employees in the Tochigi area were injured due to collapsing ceilings and other damage. Honda stated that it confirmed the wellbeing of all Honda associates on assignment in Japan from North America. Bloomberg reported that the automaker will lose output of 16,600 vehicles.

At Mazda Motor Co., the company’s National Fleet Operations Manager in the U.S. Brenda Perez said that its facilities are distant from the earthquake’s epicenter. On Monday, March 14, the company announced it has suspended production at its Hiroshima and Hofu plants until March 16. The automaker has not yet announced further production changes for March 17 and beyond.

“We are all very saddened by the massive destruction and the impact to the Japanese people,” Perez said.

Mitsubishi Motors Corp. announced that it is suspending operations on March 14 and 15 to verify safety at its suppliers, but that its operations are located in Aichi, Gifu, and Okayama prefectures, and are outside of the region affected by the quake and tsunami. The company said that as of 4 pm (Tokyo time) on March 14 the company had confirmed that it has the parts available to resume operations on March 16, but that it will announce whether it plans to do so on March 15. 

Ad Loading...

At Mitsubishi Fuso Truck of America, its President and CEO Todd Bloom said that he had heard that everyone in the office was okay.

Fuji Heavy Industries Inc., the company that owns the Subaru brand, released a statement that said although its plants are based around and to the west of Tokyo rather than in northern Japan, the region affected most by the tsunami and quake, the company has decided to suspend production at its plants until Wednesday, March 16. The company said it would decide whether to restart production on March 17 based on electricity and parts availability. The company said it is still assessing the impact the disaster will have on its suppliers, dealers, production, and exports to overseas markets. The company said it can’t comment on the total impact as of yet. Its plant in Indiana continued to run normally and is assessing its own parts supply.

According to Bloomberg, Hino announced it has stopped production until at least March 16. In the same article Isuzu said it would stop production until March 18.

At UD Trucks North America, the company’s Director of Marketing Brian Wagner stated that he is just now receiving information on production availability. “This morning we were notified that the production facilities are currently closed for further inspection and have not been informed how it will effect overall production at this time,” he said. “Our concern at this time is the safety of all UD Trucks employees and their families in Japan and how we can support them in this time of need.”

Toyota said it plans to move approximately $3.75 million for relief and recovery efforts in communities affected by the quake and is also considering providing goods and services as needed. Nissan said it will donate 30,000,000 yen to the NGO Japan Platform, and is considering providing vehicles such as trucks and forklifts, donating medical supplies, matching donations from Nissan employees, and promoting and supporting blood donation.

Ad Loading...

By Greg Basich and Lauren Fletcher

More Operations

A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
Ad Loading...
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →
OperationsApril 30, 2026

Managing Market Turbulence with Strategic Fleet Insights

This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.

Read More →
Ad Loading...
Clipboards with flooded cars in background.
Disaster Responseby Chris BrownApril 30, 2026

Adapting Fleet Policy When Disasters Strike

In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?

Read More →
OperationsApril 24, 2026

EV Reality Check: How Fleets Are Managing Policy Shifts, Safety, and Scaling Challenges

In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.

Read More →
2019 Automotive Fleet Hall of Fame inductees Joe LaRosa Bob Miesen Bud Morrison Theresa Ragozine portraits
Operationsby StaffApril 21, 2026

Fleet Hall of Fame Honorees Through the Years

A running list of the fleet industry’s most influential leaders, recognized for their lasting impact on commercial fleet management.

Read More →
Ad Loading...
Operationsby Chris BrownApril 20, 2026

2026 Salary Survey: Six-Figure Fleet Manager Salaries Become the Norm

After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.

Read More →