Automotive Fleet
MenuMENU
SearchSEARCH

Jaguar Brings F-Type to Dull and Boring Towns

Jaguar picked two towns in Scotland and Oregon, called Dull and Boring, to launch its 2018 F-Type. Jaguar picked two residents from each town to test the 2018 F-Type R with drives to local stores, coffee shops, and fuel stations.

by Staff
August 10, 2017
Jaguar Brings F-Type to Dull and Boring Towns

Photo of 2018 F-Type courtesy of Jaguar.

1 min to read


Photo of 2018 F-Type courtesy of Jaguar.

Jaguar picked two towns in Scotland and Oregon, called Dull and Boring, to launch its 2018 F-Type.

Ad Loading...

Jaguar picked two residents from each town to test the 2018 F-Type R with drives to local stores, coffee shops, and fuel stations.

Ad Loading...

Dull has a population of 200 residents, and sits nearly 75 miles north of Scotland’s largest city of Glasgow. Boring sits approximately 21 miles east of Portland, Ore., and is home to 8,000 residents. The two towns formed an international alliance in 2012 to boost the profile of each town, and celebrate the annual public holiday known as Dull and Boring Day on Aug. 9.

The 2018 F-Type brings several updates to a model range with 24 derivatives, including a new turbocharged 296-hp Ingenium four-cylinder entry model, several suprcharged V-6 options, and the all-wheel 575-hp V-8 F-Type SVR.

Additional updates include standard Jaguar InControl Touch Pro infotainment that supports apps and driver assistance technologies.

Jaguar also now offers GoPro connectivity on all 2018 vehicles equipped with InControl Touch Pro with an app called ReRun that sources telemetry data from the car and measures speed, lateral acceleration, gear selection, throttle and brake position. It overlayes this information onto a dashboard on video filmed with the GoPro camera that's paired and mounted to the car.

More Operations

AF news recap thumbnail
Operationsby Faith HowellSeptember 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →
5Keys Engage
Operationsby StaffSeptember 9, 2026

Smith System Launches Driver Risk Management Program

Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
Ad Loading...
fleetio coast pay cost
OperationsAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Ad Loading...
Turning Fleet Payment data into executive insights blue podcast thumbnail
OperationsAugust 5, 2026

Turning Fleet Payment Data into Executive Insights

Does data alone drive results in operations?

Read More →