Jaguar Brings F-Type to Dull and Boring Towns
Jaguar picked two towns in Scotland and Oregon, called Dull and Boring, to launch its 2018 F-Type. Jaguar picked two residents from each town to test the 2018 F-Type R with drives to local stores, coffee shops, and fuel stations.

Photo of 2018 F-Type courtesy of Jaguar.

Photo of 2018 F-Type courtesy of Jaguar.
Jaguar picked two towns in Scotland and Oregon, called Dull and Boring, to launch its 2018 F-Type.
Jaguar picked two residents from each town to test the 2018 F-Type R with drives to local stores, coffee shops, and fuel stations.
Dull has a population of 200 residents, and sits nearly 75 miles north of Scotland’s largest city of Glasgow. Boring sits approximately 21 miles east of Portland, Ore., and is home to 8,000 residents. The two towns formed an international alliance in 2012 to boost the profile of each town, and celebrate the annual public holiday known as Dull and Boring Day on Aug. 9.
The 2018 F-Type brings several updates to a model range with 24 derivatives, including a new turbocharged 296-hp Ingenium four-cylinder entry model, several suprcharged V-6 options, and the all-wheel 575-hp V-8 F-Type SVR.
Additional updates include standard Jaguar InControl Touch Pro infotainment that supports apps and driver assistance technologies.
Jaguar also now offers GoPro connectivity on all 2018 vehicles equipped with InControl Touch Pro with an app called ReRun that sources telemetry data from the car and measures speed, lateral acceleration, gear selection, throttle and brake position. It overlayes this information onto a dashboard on video filmed with the GoPro camera that's paired and mounted to the car.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →