Innovative Funding Services (IFS) will begin operating under a new name and, effective immediately, will be known as Tresl.

The company, which specializes in auto financing, seeks to connect its customers with beneficial financial resources, according to the company. The company simplifies auto finance transactions—including auto refinancing, lease-purchases, and off-fleet purchases.

“After more than a decade of continued growth and company evolution, we felt it was time for our name to more suitably reflect our mission-focused brand,” said CEO Christine Pierson. “We connect seekers and providers of finance, and support all aspects of those connections. Similar to the support of a bridge, Tresl connects its customers to the financial resources they need, as they need them.”

The new brand name reflects the company’s continued focus on the continued development of an auto finance support platform, complete with new business lines that will further enable the firm to support the financial decisions of its customers.

The company’s ownership and management have not changed.