Automotive Fleet
MenuMENU
SearchSEARCH

IIHS Chief Proposes 4-Pronged Safe System Approach to Combat Speeding

Several countries have embraced the Safe System approach, but the U.S. lags behind. David Harkey, head of IIHS-HLDI urges stakeholders to kick-start the approach with a focus on speeding.

IIHS Chief Proposes 4-Pronged Safe System Approach to Combat Speeding

Consistent enforcement of speed limits is one of the four prongs of the Safe System approach to combatting speeding.

Photo: Canva

3 min to read


In a recent editorial, David Harkey, president of the Insurance Institute for Highway Safety (IIHS) and the Highway Loss Data Institute makes a case for why America should apply the Safe System approach to one of our nation’s deadliest roadway problems: speed.

The Safe System approach — a framework that has been adopted by countries such as Australia, the Netherlands, and Sweden and was recently included in the U.S. Department of Transportation’s National Roadway Safety Strategy — has proven to be a simple but effective tactic.

Ad Loading...

At its core, the Safe System approach acknowledges that humans make mistakes and, when they do, the results should not be fatal. In this framework, redundancy is key; if one part of the system fails, others can still prevent crashes or mitigate the consequences.

Harkey believes the U.S. needs to apply this approach to reverse the tragic trend currently on our highways and byways.

Since 2014, when the U.S. had fewer than 33,000 roadway fatalities, the nation has experienced a 31% increase in lives lost on our roadways. In fact, an estimated 43,000 people died in motor vehicle collisions in 2021, according to the National Highway Traffic Safety Administration.

How do we implement a Safe System to tackle our crash crisis? Harkey says speed is a logical place to start, both because it is a huge part of what makes U.S. roads so dangerous and because we have an array of proven solutions to address it.

Consider, for example, speed limits in America. We know that higher speeds lead to worse crash outcomes. Yet states keep steadily raising speed limits on interstates and other freeways. Today, seven states have maximum speed limits of 80 mph; on one stretch of road in Texas you can legally drive 85.

Ad Loading...

Add to this the fact that many drivers refuse to stay within speed limits. More than a quarter of U.S. road fatalities are speeding-related, meaning a driver was exceeding the posted speed limit, driving too fast for conditions or racing.

Four Components to a Safe System Approach to Speed

A Safe System approach to speed would involve four key factors, notes Harkey. Specifically, these include setting appropriate limits, enforcing those limits consistently, implementing new vehicle technology, and modifying our road infrastructure. Here’s how the four-pronged strategy would work:

  1. Adjust speed limits to prioritize safety. By moving away from the conventional practice of pegging the limit to prevailing vehicle speeds, we can focus on preventing injury to all road users, including pedestrians and cyclists. Earlier this year, the District of Columbia became one of the latest major cities to lower permitted speeds, dropping the limit to 25 mph on some major corridors.

  2. Enforce the limits. Speed cameras are a proven strategy for this and can minimize encounters between police and violators. Fatalities have dropped by as much as 50% over the last decade in countries where they are widely used, yet few communities in the U.S. use them.

  3. Use vehicle technology. Many commercial fleets in the U.S. have speed limiters. But technology that prevents or discourages speeding has yet to be widely adopted in private passenger vehicles. Intelligent Speed Assistance, for example, which as of July is required on new vehicles in Europe, can keep track of speed limits and issue warnings to the driver or prevent the vehicle from exceeding the speed limit.

  4. Implement traffic-calming solutions. These include narrowing lanes, reducing their number, or installing speed humps which coax drivers into easing off the gas pedal.

Concerted, multipronged efforts are needed to make the Safe System commitment more than just words on paper. A Safe System requires input from all stakeholders — engineers, law enforcement, policymakers, legislators, community advocates, public health practitioners, road safety professionals, and the general public — as well as coordination among those groups.

And while we have many roadway challenges, tackling our speed addiction — with comprehensive plans designed and implemented at the local, state and federal levels — is the perfect place to start, says Harkey.

More Safety

A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Ad Loading...
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Ad Loading...
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Ad Loading...
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →