Automotive Fleet
MenuMENU
SearchSEARCH

GM’s Reuss Says Company Will Bring All-New Mid-size Pickup Trucks to Market in 2014

General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets.

by Staff
April 17, 2013
2 min to read


General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets. When contacted by Automotive Fleet, GM confirmed Reuss' statements and the company's plans for the new pickups.

His comments follow GM announcements from 2011 on plans to bring a new version of the Colorado to the U.S. and from late 2012 to build a vehicle to replace the outgoing GMC Canyon.

Ad Loading...

GM confirmed that Reuss said the vehicles aren’t direct replacements for the Chevrolet Colorado and GMC Canyon as they are entirely new vehicles. The company also confirmed that they may get new names due to their all-new designs but that GM hasn’t yet made a firm decision about this change.

GM ended production of the current generation of Chevrolet Colorado and GMC Canyon pickups, which were built in Shreveport, La., in 2012.

According to GM, Reuss said one of the pickups will be part of the Chevrolet brand and will be more of a “lifestyle” vehicle targeting consumers. However the other pickup, planned for the GMC brand, will be designed around a more traditional work-oriented duty cycle.

In addition, GM confirmed that Reuss said the new vehicles will feature improved powertrains and fuel economy over the most recent generation of Colorado and Canyon pickups but that they would not share powertrains with the automaker’s full-size pickups.

GM plans to build the new pickups at its Wentzville Assembly Plant in Missouri, according to Reuss' statements.

More Operations

Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Ad Loading...
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
Ad Loading...
A black square with white color font text
SponsoredJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
Ad Loading...
A black square with white color font text
SponsoredJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →