Automotive Fleet
MenuMENU
SearchSEARCH

GM to Launch EV Project in Korea

SEOUL, SOUTH KOREA - General Motors announced a demonstration project to explore market needs and customer acceptance of battery electric vehicles in Korea.

by Staff
September 20, 2010
3 min to read


SEOUL, SOUTH KOREA - General Motors announced a demonstration project to explore market needs and customer acceptance of battery electric vehicles in Korea.

Ad Loading...

The project involves a fleet of electric vehicles based on the successful Chevrolet Cruze. The result of shared development with GM Daewoo, LG Chem and LG Electronics, the electric Cruzes will be part of a demo fleet that will operate in South Korea's capital, Seoul.

Ad Loading...

GM said the project is aimed at benefiting the automaker's core vehicle electrification competencies, which include batteries, electric motors, power controls and charging. The project will provide data on customer acceptance of battery electric vehicles, studying driving patterns and charging behavior while sharing costs and resources. This is a key initiative in GM's global battery and electric vehicle development strategy.

The demo project is expected to launch by the end of October. GM demonstration fleets with other partners are also being launched in other urban markets later this year.

The Cruze EV demo fleet will be the first full-size sedan electric vehicles to hit the road and will be powered by batteries from LG Chem and propulsion systems (motor/inverter) from LG Electronics. GM's EV demo fleet in South Korea will consist of Chevrolet Cruzes and GM Daewoo Lacetti Premieres. GM currently markets the vehicle under the local brand in South Korea.

[PAGEBREAK]

"This Cruze EV demonstration project reinforces GM's commitment to being a leader in the development of electric vehicles and green technologies, building on our portfolio of hybrids and the Chevrolet Volt," said Karl Stracke, vice president of GM global vehicle engineering. "We'll apply the learning from this and our other demo projects to help us deliver the world's best vehicles for our customers."

Ad Loading...

The Cruze EV is equipped with a 31-kWh battery that generates maximum power of 150 kW. The demonstration fleet will be monitored closely to determine the amount of real-world range achievable by a vehicle of its size. On specific test schedules conducted by LG Chem, the demonstration vehicles may achieve a range of up to 160 km (100 miles). The vehicles can go from 0 to 100 km/h (60 miles per hour) in 8.2 seconds with a maximum speed of 165 km/h (102.5 miles per hour).

On a standard household 220-volt outlet, the Cruze EV can be fully recharged in eight to 10 hours. Part of the demonstration fleet's task is to test a "quick charge" application that could reduce the charge time significantly.

"Although there is much more work to be done, our ability to develop this vehicle in less than a year offers a peek at the very promising plans we have for our customers in Korea and around the world," said Mike Arcamone, GM Daewoo president and CEO.

While battery packs often occupy trunk space, the Cruze EV's battery pack is mounted on the underbody. This gives the Cruze EV the same trunk space as conventional vehicles with gasoline engines.

"Expanding the domestic electric vehicle market carries significant meaning for collaboration between GM Daewoo and LG Chem," said Peter Bahnsuk Kim, vice chairman and CEO of LG Chem. "Over the past two years, we have forged a strong partnership with GM, and now we look forward to doing the same with GM Daewoo in our home country."

Ad Loading...

Since 2008, GM has been working with LG Chemical, which is the exclusive supplier of battery cells for the Chevrolet Volt electric vehicle with extended range. The Volt enters the U.S. market later this year. The development of the Chevrolet Cruze EV demo fleet will expand this collaboration. 

More Green Fleet

A rear view of a Tesla getting charged at a depot
Green Fleet•by Faith Howell•September 17, 2026

EV Charging Use Is Outpacing Infrastructure Growth

ChargePoint’s 2026 Charging Forward Report points to rising charger use, higher-powered charging, commercial vehicle electrification, and energy-management technology. Here’s what fleets should know.

Read More →
green car with text over it reading The Current State of Fleet Electrification
Green Fleet•by Jeanny Abraham•August 13, 2026

Merchants Fleet Reports 290M EV Miles as Fleets Navigate Changing Electrification Market

From millions in operating savings to hundreds of millions of EV miles, Merchants Fleet’s latest report reveals what’s working and what’s changing in fleet electrification.

Read More →
Ad Loading...
a GM Energy Pass charging station
Green Fleet•by News/Media Release•July 29, 2026

ChargePoint Now Available in Energy Pass

ChargePoint and additional planned charging network integrations were added to GM's Energy Pass.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
Green Fleet•July 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
a Slate EV preview thumnbail
Green Fleet•by Chris Brown•July 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Ad Loading...
Yellow Slate pickup truck on a platform.
Green Fleet•by Martin Romjue•June 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleet•by Martin Romjue•June 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleet•by News/Media Release•June 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
Ad Loading...
 The challenge of electrifying pickup trucks with two vehicles shown for gas or electric
Green Fleet•March 9, 2026

Why America’s Most Popular Vehicle is So Hard to Electrify

Turning America’s favorite workhorse electric means balancing range, payload, charging infrastructure, and price, an equation automakers are still trying to solve.

Read More →