GM, Ford Pare Back New-Vehicle Retail Incentives
GM and Ford throttled back incentives on new cars and trucks slightly Nov. 2 after steep discounts in September and October helped the automakers pare down inventories of remaining 2004 models, according to an article in the Detroit News newspaper.
GM and Ford throttled back incentives on new cars and trucks slightly Nov. 2 after steep discounts in September and October helped the automakers pare down inventories of remaining 2004 models, according to an article in the Detroit News newspaper. General Motors reduced rebates by $500 on some 2004 cars and trucks and discontinued cash bonuses for financing through GMAC on 2005 vehicles, but raised rebates on mid-size sport/utility vehicles to $2,000. Low-rate financing options were virtually unchanged from last month's “Truckfest” program, according to GM spokeswoman Deborah Silverman. GM also is running a regional direct mail campaign to selected customers, offering to pay up to $1,000 toward their payments for up to three months. All the offers run through Jan.3, 2005. Ford Motor Company extended most of its offers that expired Nov. 1 until Nov. 30 or Jan. 3, 2005, according to spokesman David Reuter. Since early October, Ford has offered cash rebates of $2,000 to $6,000 on 2004 model Ford, Lincoln, and Mercury vehicles, and zero to $2,000 on 2005 models. Ford reduced rebates by $500 Nov. 2 on several models, including the 2005 Explorer and Expedition sport/utility vehicles. GM and Ford are easing up on rebates after both companies lowered fourth quarter production to help reduce inventories. Through October, GM had an estimated 92-day supply of vehicles on dealer lots, according to Wards Automotive Reports. Ford had a stockpile of cars and trucks to last 90 days and DaimlerChrysler AG's Chrysler Group is at 91. A 65-day supply of cars and light trucks is considered optimal. The Chrysler Group said it raised rebates slightly on a few vehicles, including the Dodge Ram pickup truck. The rebate for that vehicle increased $250 to $1,750, according to spokesman Kevin McCormick. The automaker also offers a $1,000 bonus on several vehicles financed through Chrysler's finance unit. The offers expire Nov. 30.
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
