Automotive Fleet
MenuMENU
SearchSEARCH

Ford's Accelerated Product Plan Upgrades 70 Percent of Lineup by 2008

DEARBORN, MI – Ford Motor Company unveiled an accelerated product plan that strengthens its Ford, Lincoln, and Mercury lineups with 70-percent new or refreshened vehicles by volume by the end of 2008. The plan includes an all-new, full-size crossover Edge, which will go on sale in 2008.

by Staff
September 26, 2006
2 min to read


DEARBORN, MI – Ford Motor Company unveiled an accelerated product plan that strengthens its Ford, Lincoln, and Mercury lineups with 70-percent new or refreshened vehicles by volume by the end of 2008. The plan includes an all-new, full-size crossover Edge, which will go on sale in 2008. It is based on the Ford Fairlane concept that was unveiled at the 2005 North American International Auto Show in Detroit. The Edge has three rows of seating and will get about 23 miles to the gallon. Combined with the upcoming November launch of the all-new 2007 Ford Edge and Lincoln MKX models, Ford is making a strong push in crossovers. Among other product plans is an updated Ford Focus expected in showrooms next year — with a new interior and a more powerful engine. An all-new F-Series Super Duty pickup will go on sale in early 2007, and an all-new F-150 will go on sale in 2008. Ford says to look for a new powertrain as well as interior and exterior design enhancements. Ford also is accelerating plans for the development of several new small cars by leveraging some of the company’s global vehicle architectures currently in use in Europe and Asia. Ford has re-examined its entire cycle plan, and accelerated the development of other vehicles, as well. For example, the new Lincoln MKS flagship sedan, with all-wheel drive, will go on sale in 2008, packed with more technology and features than any prior Lincoln. To keep up with demand, Lincoln will also continue to offer the Town Car. As production ends at Ford’s Wixom (Mich.) Assembly Plant in 2007, the company says it intends to move Town Car production to the St. Thomas (Ontario) Assembly Plant. Ford announced it will continue to make “major investments” on more flexible-fuel, diesel, hydrogen, and hybrid powertrains. The company says two out of every three Ford, Lincoln, and Mercury vehicles also will offer fuel-saving, six-speed transmissions in that same timeframe.

Topics:Operations

More Operations

Fleet operating costs for 2026 over image of a service center
Operations•by Chris Brown•November 1, 2026

Managing Fleet Costs in an Era of Permanent Volatility

Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?

Read More →
An Automotive Fleet podcast thumbnail
Operations•October 29, 2026

The Next Evolution of Fleet Management: Autonomous Operations

This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.

Read More →
A picture of a transparent catalytic converter with blue text and the Automotive Fleet logo on the top.
Operations•October 29, 2026

How to Reduce the Total Cost of Risk From Catalytic Converter Theft

A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.

Read More →
Ad Loading...
AF news recap thumbnail
Operations•by Faith Howell•October 26, 2026

Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap

Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.

Read More →
A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Ad Loading...
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
Ad Loading...
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →