Related: Ford to Test AVs in Austin
Ford to Delay Autonomous Vehicle Service
The move is prompted by the need to evaluate the long-term impact of COVID-19 on customer behaviors.

Photo via Ford.
Ford will delay plans to launch an autonomous vehicle service from 2021 to 2022, the automaker revealed in its quarterly earnings released on Tuesday. The move is prompted by the need to evaluate the long-term impact of COVID-19 on customer behaviors, according to the earnings report.
While the service will be delayed, the effects of the pandemic could play in autonomy’s favor:
On the call, Ford COO Jim Farley said that “zero touch” could be an integral part of life going forward, “perhaps spurring on even more interest in adoption of autonomy, especially goods delivery, and micro mobility.”
Ford had invested $1 billion in Argo AI, developers of self-driving systems, and partnered with Argo and Volkswagen last year to develop autonomous technology in the U.S. and Europe.
Taking the time to research changes in customer behaviors provides Ford with an opportunity to evaluate and potentially change our go-to-market strategy to meet new consumer demands. As part of this evaluation, we also want to make sure the customer experience we are building offers people peace of mind knowing they, or their packages, are in a safe and protected environment inside our vehicles.
During the call, Ford COO Jim Farley during the company’s earnings call Tuesday.
More Fleet Forward

What Fleet Managers Learned from IIHS Crash Testing
Fleet Forward Conference attendees witnessed a live crash test at IIHS’s site, explored vehicle safety technology, and learned how IIHS research can inform fleet purchasing decisions.
Read More →
What Happened at Fleet Forward Conference 2026?
Here's what happened at this year's Fleet Forward conference, all in photo form.
Read More →
Chad Edmondson Named 2026 Fleet Safety Award Winner
The VSC Fire & Security fleet director oversees more than 1,100 assets nationwide. His approach to improving driver safety emphasizes collaboration, employee engagement, and building trust with the people behind the wheel.
Read More →
Joseph Lukacs Wins 2026 Global Fleet Manager of the Year
The Sherwin-Williams fleet leader adds another industry honor to his career after being named the 2025 Edward J. Bobit Professional Fleet Manager of the Year.
Read More →

Erin Gilchrist Receives Mike Antich Spirit of Fleet Award
Last week at AFLA in Vegas, Erin Gilchrist received the inaugural, brand-new Spirit of Fleet Award.
Read More →
Dominika Leja Named the 2026 Fleet Manager of the Year
The AstraZeneca associate director of fleet was recognized for her leadership in fleet electrification, cost savings, and operational transformation.
Read More →
Jamie McKay Named the 2026 Fleet Visionary Award Winner
The Aptive Pest Control fleet manager was recognized for her approach to operations, data, lifecycle management, and driver needs.
Read More →
Fleet Forward Conference Introduces One-Day Passes for 2026
New one-day registration gives fleet professionals the flexibility to attend Tuesday, Wednesday, or Thursday, with passes available for $199 through Sept. 18.
Read More →
Vibe Coding: When Fleet Managers Become Software Builders
Five fleet professionals — none with programming skills — discuss how they’re using AI to build fleet solutions in-house and in a fraction of the time.
Read More →