Automotive Fleet
MenuMENU
SearchSEARCH

Ford to Delay Autonomous Vehicle Service

The move is prompted by the need to evaluate the long-term impact of COVID-19 on customer behaviors.

by Staff
April 30, 2020
1 min to read


Photo via Ford.

Ford will delay plans to launch an autonomous vehicle service from 2021 to 2022, the automaker revealed in its quarterly earnings released on Tuesday. The move is prompted by the need to evaluate the long-term impact of COVID-19 on customer behaviors, according to the earnings report. 

While the service will be delayed, the effects of the pandemic could play in autonomy’s favor:

Ad Loading...

On the call, Ford COO Jim Farley said that “zero touch” could be an integral part of life going forward, “perhaps spurring on even more interest in adoption of autonomy, especially goods delivery, and micro mobility.”

Ford had invested $1 billion in Argo AI, developers of self-driving systems, and partnered with Argo and Volkswagen last year to develop autonomous technology in the U.S. and Europe. 

Taking the time to research changes in customer behaviors provides Ford with an opportunity to evaluate and potentially change our go-to-market strategy to meet new consumer demands. As part of this evaluation, we also want to make sure the customer experience we are building offers people peace of mind knowing they, or their packages, are in a safe and protected environment inside our vehicles.

During the call, Ford COO Jim Farley during the company’s earnings call Tuesday.

More Fleet Forward

Composite graphic featuring portraits of NAFA’s 2026 Fellows: Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing and Cedric Roberts, recognized for fleet leadership and service.
Fleet Forwardby News/Media ReleaseJune 11, 2026

Earley, Mossing Named to NAFA's 2026 Class of Fellows

The honor recognizes five outstanding professionals whose leadership, service and contributions have made a significant impact on NAFA and the fleet management profession.

Read More →
Attendees watch a live vehicle crash test at the IIHS Vehicle Research Center, where fleet professionals can observe safety testing and advanced crash-avoidance technologies in action.
Fleet ForwardJune 4, 2026

Fleet Forward Conference Adds IIHS Crash Test Experience for 2026 Attendees

Attendees will witness a live crash test, tour the IIHS Vehicle Research Center, and experience advanced crash-avoidance technologies firsthand.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
Promotional graphic for the 2026 Fleet Forward Conference featuring Matt Dyer, CEO of Merchants Fleet, speaking in a closing keynote and fireside chat in National Harbor, Maryland.
Fleet Forwardby Chris BrownMay 28, 2026

Matt Dyer to Deliver Closing Keynote at Fleet Forward Conference

The Merchants Fleet CEO will discuss the changing expectations and strategic role of today’s fleet leaders.

Read More →
keynote speaker photo of David Harkey
Fleet Forwardby StaffMay 1, 2026

IIHS Brings Commercial Vehicle Safety Analysis to 2026 Fleet Forward Conference Stage

IIHS President David Harkey will share early findings from new testing of delivery vans, pickups, and work trucks — and what the data means for fleet safety decisions.

Read More →
Image of a fleet manager with fleet on left, data on right of his face.
Fleet Forwardby Chris BrownMay 1, 2026

Fleet Manager or Data Strategist? You’re Both

The job hasn’t changed, but the expectations have. Do you have a plan on how to use AI to thrive?

Read More →
Ad Loading...
Automotive Fleet awards--fleet visionary, hall of fame, and fleet manager of the year call to nominations.
Fleet Forwardby Faith HowellApril 27, 2026

Nominations Are Open for the 2026 Awards!

The Hall of Fame, Visionary, and Fleet Manager of the Year award nominations are officially live. Don't miss your chance to recognize someone deserving.

Read More →
Automotive Fleet Fleet Manager of the Year 1985 winner Jack Lamb
Fleet Forwardby StaffApril 24, 2026

Fleet Manager of the Year Winners Over the Years

The Edward J. Bobit Fleet Manager of the Year award honors commercial fleet managers whose leadership, innovation, and business acumen have advanced the profession.

Read More →
VMS Virtual Fleet Manager graphic showing a central AI chip connected to vehicle data, diagnostics, and system workflows across a fleet management platform.
Fleet Forwardby News/Media ReleaseApril 22, 2026

Vehicle Management Systems Introduces Virtual Fleet Manager

VMS recently launched an AI-first fleet platform that streamlines system design, organizes data, and supports decision-making.

Read More →
Ad Loading...
Person using stylus on tablet with dashboard charts, illustrating LightMetrics AI system that filters driver safety alerts to reduce false positives for fleet managers.
Fleet Forwardby News/Media ReleaseApril 21, 2026

LightMetrics Launches Cloud AI Layer to Reduce False Driver Safety Alerts

New FP platform filters dashcam alerts before they reach fleet managers, aiming to cut false positives, improve trust, and streamline safety coaching.

Read More →