Ford Taurus Receives '2010 Best Redesigned Vehicle' Award from KBB
Editors of Kelley Blue Book's kbb.com commend the 2010 Ford Taurus for its modern interior performance and available technologies.


The editors at Kelley Blue Book's www.kbb.com have named the 2010 Ford Taurus as the 2010 Best Redesigned Vehicle. The award is the second consecutive win for Ford, whose F-150 was awarded the prize in 2009.
Editors praised the 2010 Ford Taurus sedan for its sculpted sheet metal, modern interior and long list of available technologies, standing in stark contrast not just to its predecessor, but its competitors, too.
"The 2010 Ford Taurus delivers an ideal balance of engaging performance and passenger comfort, as well as a feeling of quality that positively pervades the vehicle," said Jack Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com. "With its impressive set of standard and available technologies, the Taurus adds convenience, connectivity, safety and value to the consumer."
The 2010 Ford Taurus offers features such as Blind Spot Information System (BLIS) with Cross Traffic Alert, MyKey parental programmability, Ford SYNC and Voice-Activated Navigation with SIRIUS Travel Link.
The Best Redesigned Vehicle accolade honors the vehicle that best demonstrates improvement and superiority relative to its predecessor and competitors. In judging, the kbb.com editors consider exterior and interior styling, technology, comfort and convenience features, performance/capability, driving dynamics, safety, fuel economy, overall refinement and, of course, value.
Dozens of vehicles were redesigned for the 2010 model-year. In addition to the award-winning 2010 Ford Taurus, rounding out the top 10 finalists for kbb.com's 2010 Best Redesigned Vehicle were (in alphabetical order) the Buick LaCrosse, Cadillac SRX, Chevy Equinox, Ford Fusion, Lexus RX, Mazda MAZDA3, Mercedes-Benz E-Class, Subaru Legacy and Toyota Prius.
Vehicles usually are redesigned every four to five years, although some brands wait longer to redesign their models. For more information about the 2010 Best Redesigned Vehicle and the top 10 finalists, visit www.kbb.com/best2010redesign.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →