Tim Baughman, general manager for Ford Pro North America, will present the opening keynote at the 2021 Fleet Forward Conference in San Jose on Nov. 11.

In his keynote address, Baughman will outline the steps fleets should take now in planning their electrification strategies. Baughman will discuss which EV products are relevant for fleets, developments in infrastructure — home, depot, and public — and the growth of the network of EV dealers and maintenance support.

Baughman will also discuss how data must be implemented in a successful EV transition strategy. Finally, he will provide a glimpse into our self-driving future and how fleets play a key role.

Baughman oversees the sales, strategy, and product marketing for Ford Pro Vehicles, which includes Ford’s lineup of Class 1-7 commercial internal combustion and battery electric vehicles, Ford Pro Service Elite and Ford Pro Commercial Vehicle Centers. Since joining Ford in 1996, Baughman has had roles in marketing and sales finance, business development, and general management in Europe and North America within Ford, Ford Credit and Volvo Cars.

“With Ford investing $30 billion in electrification in the coming years, Tim is playing a critical part in leading the launch, adoption, and integration of Ford Pro electric vehicles for fleets,” said Chris Brown, conference chair. “His address will provide context to Ford’s electrification strategy for fleets. This is one seminar fleet operators won’t want to miss.”

The opening keynote, "The Electrification Path Forward for Fleets," will take place on Thursday, Nov. 11 at 10am. The 2021 Fleet Forward Conference, the only mobility event dedicated specifically for fleets, convenes Nov. 10-12 at the Hayes Mansion in San Jose.