The driver assistance feature on the 2016 Ford F-150 has won a CES 2016 Best of Innovation Award in the vehicle intelligence category.
by Staff
November 11, 2015
Photo courtesy of Ford.
1 min to read
Photo courtesy of Ford.
Pro Trailer Backup Assist, a driver assistance feature on the 2016 Ford F-150, has won a CES 2016 Best of Innovation Award in the vehicle intelligence category.
The Consumer Technology Association (CTA), formerly known as the Consumer Electronics Association, sponsors the awards.
Ad Loading...
Using Pro Trailer Backup Assist, drivers can easily back up a trailer with the turning of a knob.
“We’re honored to be named Best of Innovation among such a strong field of competitors,” said Raj Nair, Ford group vice president for global product development and the company’s chief technical officer. “Pro Trailer Backup Assist is another example of Ford leveraging new technology to make everyday driving tasks easier.”
A panel of independent industrial designers, independent engineers and members of the trade media determine the award winners across 27 product categories. For more information about the awards, click here. The winners were announced during CES Unveiled New York, an annual event to showcase new products and trends leading up to the CES.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.