Ford Looking to Use Google’s Prediction Technology to Optimize Vehicle Performance
SAN FRANCISCO – Ford is using Google’s Prediction API software technology to identify techniques that could help the automaker build vehicles capable of independently altering their performance to improve fuel efficiency and driveability.

This diagram illustrates an example of how Ford could use Google's Prediction API to improve vehicle performance. Click on the image for a larger view.

SAN FRANCISCO – Ford is using Google’s Prediction API software technology to identify techniques that could help the automaker build vehicles capable of independently altering their performance to improve fuel efficiency and driveability.
Ford said its researchers are applying Google’s Prediction API to two years of the automaker’s own predictive driver behavior research and analysis. The Google API can convert information, such as historical driving data, for example locations a driver traveled to and the time of day for the trip, into real-time predictions of where a driver is traveling to at a given departure time. The automaker is hoping to use this data, which would be stored in the “cloud,” to develop automotive systems that would allow a vehicle to optimize its performance based on driving route, for example.
“The Google Prediction API allows us to utilize information that an individual driver creates over time and make that information actionable,” said Ryan McGee, technical expert, Vehicle Controls Architecture and Algorithm Design, Ford Research and Innovation. “Between Google Prediction and our own research, we are discovering ways to make information work for the driver and help deliver optimal vehicle performance.”
Ford gave an example where, after a vehicle owner opts into the service (in the case of fleets, a company decides to opt into using this service) the system would build an encrypted driver data usage profile based on routes and travel times. After starting the vehicle, the system would use this prediction technology to use historical driving behavior, along with current location and time of day, to predict the most likely destination and optimize driving performance to and from that destination.
The system would allow a driver to change destinations if needed. Ford gave the example of an on-board computer checking whether the driver is traveling to work, and if the driver says yes, the vehicle would optimize the powertrain control strategy for the trip to work.
In the case of a plug-in hybrid, the predicted route could include an area restricted to electric-only driving, and the vehicle could program itself to optimize energy use during the trip to preserve enough battery power to switch to all-electric mode in the EV-only zone.
“Once the destination is confirmed, the vehicle would have instant access to a variety of real-time information so it can optimize its performance, even against factors that the driver may not be aware of, such as an EV-only zone,” said McGee.
The Google Prediction API is one example of a technology that is helping Ford open doors to new predictive possibilities powered by the cloud.
“Ford already offers cloud-based services through Ford SYNC®, but those services thus far have been used for infotainment, navigation and real-time traffic purposes to empower the driver,” said Johannes Kristinsson, system architect, Vehicle Controls Architecture and Algorithm Design, Ford Research and Innovation. “This technology has the potential to empower our vehicles to anticipate the driver's needs.”
The automaker said it is now studying the feasibility of incorporating other driver-specific behaviors, such as driver style and habits, into the optimization process, which Ford said would allow the vehicle and driver to work together to maximize energy efficiency. Ford said that information security is a critical part of this research.
“We realize that the nature of this research includes the use of personal data and location awareness, something we are committed to protecting for our customers in everything we do,” said Kristinsson. “A key component of this project is looking at how to develop secure personal profiles that will ensure appropriate levels of protection and specific data use only by the driver and the vehicle to deliver the best driving experience.”
More Telematics

Teletrac Navman Begins Next Chapter as Standalone Private Company
What's new with Teletrac Navman and its new owner?
Read More →
Why Fleets Are Creating Dedicated Fleet Analyst Positions
Telematics, AI, EVs, and connected technologies are generating more fleet data than traditional teams can effectively manage. Reed Jackson explains why dedicated fleet analytics roles are emerging to turn that information into better operational decisions.
Read More →
Deleting Driver Data Is No Longer Enough in Connected Vehicles
A factory reset may erase what's stored inside a vehicle, but it doesn't always end a former driver's digital connection. Here's how fleets can make digital offboarding part of every vehicle transition to reduce privacy, security, and compliance risks.
Read More →
How AI Can Help Fleet Managers Build Their Own Solutions
Syneos Health Fleet Manager Kristin Leary is exploring how AI-powered development tools, telematics data, and predictive analytics could help fleets solve operational challenges without waiting for a vendor roadmap.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
100% Fleet Uptime? Here's Stellantis' Strategy
Keeping commercial vehicles on the road is becoming just as important as getting them into service. Stellantis’ U.S. fleet chief Michael Ferreira shares how connected technology and AI are changing the way fleets manage uptime.
Read More →
Waymo vs. Tesla Robotaxi: Side-by-Side Ride-Hailing Test Highlights Different Approaches to Autonomy
Video comparison in Austin contrasts traditional Uber service with autonomous offerings from Waymo and Tesla Robotaxi.
Read More →
Paying for a Fire Hose, Drinking from a Garden Hose: Getting the Full Value of Your Telematics
Why fleets struggle to turn telematics data into real-world results and how to fix it.
Read More →
Building Smarter Cybersecurity Policies for Fleet Operations
As fleet operations become increasingly connected, cybersecurity can no longer be treated as an IT issue alone. Building effective policies requires a proactive approach that protects vehicles, data, and operational systems while ensuring employees, vendors, and technology partners follow consistent security standards.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
