Ford Introduces Redesigned 2008 Focus
DEARBORN, MI – The 2008 Ford Focus is redesigned inside and out with a bold new exterior, modern interior and several new safety and technology features, including Ford Sync – Ford's exclusive fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital media players.

DEARBORN, MI – The 2008 Ford Focus is redesigned inside and out with a bold new exterior, modern interior and several new safety and technology features, including Ford Sync – Ford's exclusive fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital media players. Also new is a sporty two-door Focus coupe. On sale in the fall of 2007, the new Focus will offer fuel economy rivaling smaller vehicles. It’s equipped with a 2.0L, 16-valve, four-cylinder engine with a new air intake system and new cooling system delivering an estimated 136 hp. Available in states adopting the California emission standards is a super-clean Duratec 20E engine that qualifies as a Partial Zero Emissions Vehicle (PZEV). The 2008 Focus is approximately 60 lbs. lighter and expected to deliver real-world fuel economy similar to today's model, despite added content and a stiffer body. Currently, Focus offers a U.S. EPA rating of 37 miles per gallon on the highway. Ford Sync is available in the new Focus. Developed in association with Microsoft, Ford Sync connects to cellular phones and downloads personal features, such as phone books and ring tones. Using Sync's voice recognition software, drivers can place and receive calls and receive text messages using the vehicle's audio system. Users can maintain a cell phone conversation while entering or exiting the vehicle. Sync also offers hands-free, voice-activated control for nearly any digital media player. The 2008 Focus, in addition to Ford's Personal Safety System, comes standard with side airbags and side air curtains. Side air curtains – Ford's Safety Canopy – feature "roll-fold" technology. If occupants are resting their heads against a window, the curtain is designed to slide between the glass and occupants as it inflates. In the event of a rollover, the curtains remain inflated for several seconds to enhance protection during an extended crash event. Ford's Personal Safety System is a comprehensive collection of passive safety features for front passengers. The system includes dual-deployment front airbags, energy-absorbing safety belts, and load-limiting retractors and pretensioners.
More Operations

What's Best Handled by an FMC, and What's Better Done Directly?
Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.
Read More →
Fleet Meets: Erin Gilchrist
Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.
Read More →
How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States
How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.
Read More →
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
