Ford Fleet Sales Rise in April
DEARBORN, MI – Ford numbers for the month of April showed strong growth in sales of commercial vehicles to fleet customers.
DEARBORN, MI – Ford numbers for the month of April showed strong growth in sales of commercial vehicles to fleet customers. Fleet sales were up 31 percent (commercial was up 33 percent, government grew 10 percent, and daily rental increased 39 percent) during the month. Year-to-date, total sales were 686,498, up 16 percent. Fleet sales were up 14 percent (commercial was up 33 percent, government grew 11 percent, and daily rental increased 2 percent).
Specific examples of fleet vehicles sold include the automaker’s F-Series trucks. Sales totaled 45,435 units, up 11 percent compared with a year ago.
In January, Ford launched the 2011 F-150 with four new powertrains including two V-6s – a 3.7L and a 3.5L EcoBoost. In April, V-6-equipped F-150s accounted for 50 percent of all 2011 F-150 retail sales, up from 40 percent in March. The EcoBoost engine accounts for almost 75 percent of the V-6 rate, Ford stated. Ford’s commercial vehicles also posted year-to-year increases. Econoline sales totaled 11,611 (up 14 percent) and Transit Connect sales were 2,668 (up 20 percent).
Ford’s retail sales also posted solid gains, with April sales increasing 16 percent versus a year ago and year-to-date sales up 16 percent, totaling 686,498 vehicles. Ford said retail sales of its new Fiesta, for the second month in a row, exceeded 9,000 units. Sales of the new 2012 Focus totaled 17,265 at retail, up 22 percent versus a year ago. Sales of the Fusion set a new April record at retail, with sales of 21,189, up 12 percent versus a year ago.
More Operations

Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
