DEARBORN, MI – Ford dropped the price of its SYNC system by $100 and is increasing its availability on a range of models. A Ford spokesperson said this price drop applies to fleet vehicles with SYNC as well as retail. The company said that during the next three years, it plans to introduce its new SYNC pricing and related options across its entire North American Ford vehicle lineup.

Ford stated the new pricing will be available first on the 2012 Ford Explorer and Edge base models. Customers who choose SYNC will pay $295. The system was previously priced at $395. In addition, SYNC will now be available on all trim levels for the 2012 Ford Edge:

Ford Edge Trim Level
SE: 2011 - NA, 2012 - Opt.
SEL: 2011 – Opt., 2012 - Standard
Limited: 2011 – Standard, 2012 - Standard
Sport: 2011 – Standard, 2012 - Standard

Customers who choose the base package will have the option to purchase a SYNC Services subscription, according to the company. The subscription expands voice-controlled features to include a cloud-based network of services. These services include turn-by-turn directions, traffic reports, and business search information with available live operator assistance. A SYNC Services subscription costs $60 a year.

Ford said the models that will offer SYNC at this price level after the 2012 Ford Explorer and Edge include the 2013 Ford Taurus, Focus, Escape, and Flex.