Related: Ford Offers Telematics Platform, Mobile App for Commercial Fleets
Ford CEO Jim Hackett to Retire, COO Jim Farley to Succeed
Ford has named Jim Farley as the company’s new president and CEO, succeeding Jim Hackett who will retire on Oct. 1 after leading the company since 2017.

Hackett (left) and Farley (right) will work together on a smooth leadership transition over the next two months.
Photo: Ford
Ford has named Jim Farley as the company’s new president and CEO, succeeding Jim Hackett who will retire on Oct. 1, 2020 after leading the company since 2017.
Hackett and Farley, who will also join Ford’s board of directors, will work together on a smooth leadership transition over the next two months.
Under Hackett, Ford focused heavily on smart vehicles and enhancing customer expectations.
“I am very grateful to Jim Hackett for all he has done to modernize Ford and prepare us to compete and win in the future,” said Bill Ford, Ford’s executive chairman. “Our new product vision – led by the Mustang Mach-E, new F-150 and Bronco family – is taking shape. We now have compelling plans for electric and autonomous vehicles, as well as full vehicle connectivity. And we are becoming much more nimble, which was apparent when we quickly mobilized to make life-saving equipment at the outset of the pandemic.”
Farley has collaborated with Hackett over the past three years to develop and execute Ford’s Creating Tomorrow Together plan to transform Ford into a higher-growth, higher-margin business.
“Jim Farley matches an innate feel for cars and customers with great instincts for the future and the new technologies that are changing our industry,” Bill Ford said. “Jim’s passion for great vehicles and his intense drive for results are well known, and I have also seen him develop into a transformational leader with the determination and foresight to help Ford thrive into the future.”
Farley joined Ford in 2007 as global head of marketing and sales and went on to lead Lincoln, Ford South America, Ford of Europe and all Ford global markets in successive roles. In April 2019, Farley was chosen to lead Ford’s New Businesses, Technology & Strategy team, helping the company determine how to capitalize on powerful forces reshaping the industry – such as software platforms, connectivity, AI, automation and new forms of propulsion. He was named chief operating officer in February 2020.
Hackett, who will continue as a special advisor to Ford through March of 2021, said the time is right to pass the mantle of leadership to Farley.
“I have worked side-by-side with Jim Farley for the past three years and have the greatest confidence in him as a person and a leader,” Hackett said. “He has been instrumental in crafting our new product portfolio and redesigning our businesses around the world. He is also a change agent with a deep understanding of how to lead Ford in this new era defined by smart vehicles in a smart world.”
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