Ford Announces Agreement with J.D. Power ChromeData

The vehicle build data that Ford will provide for J.D. Power ChromeData is critical for insurance companies, dealers, financers, marketers, and valuation services.

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November 14, 2022

Ford Announces Agreement with J.D. Power ChromeData — Ford and Lincoln vehicle data allows for more accurate insurance quotes, which ultimately benefits customers.
*Photo: Ford*

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Ford has partnered with J.D. Power ChromeData, a provider of vehicle data and software solutions, to use Ford and Lincoln vehicle build data for ChromeData VIN descriptions.

Ford and Lincoln vehicle build data provides OEM-sourced vehicle information from the time a vehicle was manufactured, allowing for more accurate insurance quotes, which ultimately benefits customers.

“This is another way we are helping provide value to our customers as part of owning a Ford or Lincoln,” said Amy Graham, services marketing director at Ford.

Ford’s manufacturing data provide a comprehensive view of a vehicle’s feature content. When cross-referenced with the ChromeData vehicle catalog, this information can provide precise VIN descriptions, which are critical for insurance companies, dealers, financers, marketers, and valuation services.

With this agreement, ChromeData will have access to build data for approximately 80% of the automotive brands sold in the U.S.

Topics:J.D. Power Ford Insurance Operations

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