Fleet Sales Manager Writes a Children's Book
Steve Dragon, fleet sales manager at Faulkner Fleet Group, and a more than 30-year fleet veteran, has written a children's book.

The cover of Steve Dragon's Book, Were You Born a Dragon?
Image courtesy of Steve Dragon.
It’s rare when the fleet world and the children’s book world collide, but Steve Dragon, fleet sales manager at Faulkner Fleet Group, and a more than 30-year fleet veteran, made that happen.

Steve Dragon, Faulkner Fleet Group
The Fleet Dragon, as he’s known to some of his clients, wrote a children’s book inspired by the bedtime stories that he would tell his kids while they were growing up.
“The Book is something that has been rattling around my head for about 30 years now,” said Dragon. “When my daughter was young, I would tell her these stories about how since my name was dragon, I really was a dragon and could change into a dragon.”
The motivation to finally write the book came from his daughter and her students. His daughter teaches special education students and she has shared many of the stories that her father told her growing up. Many of her students didn’t believe her stories so by writing this book, Dragon’s daughter would have proof of the stories for her students.
The book, Were You Born A Dragon, tells the first story that he told his daughter, of the day when she was 2 days old and he had to take her to get the blessing from the king of dragons so that he could raise her as a dragon.
This first book is available to purchase online, and Dragon said that the manuscript for his second book is already done and he’ll soon meet with the illustrator to prepare the drawings. A third book is already in outline form, as well.
Dragon’s More than 30-Year Fleet Career
Dragon tripped into a career in fleet in 1985, when he was hired at a Philadelphia Toyota dealership as a leasing manager. He was hired as a leasing manager, and as leasing companies began calling the dealership to order vehicles, all their calls ended up being directed to him.
“Next thing you know I’m essentially selling to fleet customers, and the business grew fast,” said Dragon. “The fleet department at Toyota Corp. told the dealership to take me off the floor and make me work Monday to Friday, 9 a.m. to 5 p.m., and then my general concentration moved to fleet.”
That same year, he joined NAFA, and began involving himself with the fleet organization.
By 1986, his Toyota dealership was the ordering dealer for PHH and ARI, who prior to that did not have a Toyota dealership nationally to order vehicles from.
In 1995 Dragon joined the Faulkner Fleet Group and he’s been there ever since.
In those year’s Faulkner’s fleet business has been consistent, but Dragon said the dealership is always looking to grow its business. He has maintained relationships with the big national leasing companies, and earlier this year he also formed a new relationship with Principal Merchants Leasing to provide GMC vehicles.
His career has spanned more than 30 years, but it will soon come to an end, he noted.
Dragon isn’t ready to disclose the exact date of his retirement, but he plans to retire in early 2021.
He hopes to turn his children’s books into a series that will occupy his time during retirement.
In the interim, he and his dealership are actively looking for his successor.
“With retirement coming up, I’ve been thinking about the relationships I’ve built over the years and I’m really going to miss them. That’s one thing about fleet that I’ve learned over the years, it’s all about relationships and the customers.”
More Operations

90% Use Telematics. Are Fleets Getting Safer? | AF News Recap
This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.
Read More →
What's Best Handled by an FMC, and What's Better Done Directly?
Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.
Read More →
Fleet Meets: Erin Gilchrist
Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.
Read More →
How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States
How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.
Read More →
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
