Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Sales Decline 13% in March

Sales of vehicles to commercial, daily rental, and government fleets declined 13.1% to 279,063 in March and remain negative for the first quarter in the three segments, according to Automotive Fleet data and the Detroit Three.

Paul Clinton
Paul ClintonFormer Senior Web Editor
April 4, 2017
Fleet Sales Decline 13% in March

(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500

3 min to read


(clockwise from upper l.) 2017 F-150, Silverado 1500, Titan, and Ram 1500

Sales of vehicles to commercial, daily rental, and government fleets declined 13.1% to 279,063 in March and remain negative for the first quarter in the three segments, according to Automotive Fleet data and the Detroit Three.

Ad Loading...

Across the three fleet segments, sales of trucks, vans and SUVs declined 7.8% to 170,843 vehicles, while sales of passenger cars fell 20.2% to 108,220.

Ad Loading...

Sales of vehicles from eight manufacturers to commercial fleets declined 10.9% to 65,701 compared to the same month in 2016, and year-to-date sales have fallen 6.3%, according to Automotive Fleet data.

Truck-based sales to commercial buyers lost 7.1% of ground to 56,514, while passenger car sales declined 28.8% to 9,187 units. For the first quarter, sales have fallen to 168,290. Truck-based sales have fell 4.1% to 143,722 compared to the first quarter of 2016. Car sales in the period declined 17.4% to 24,568.

Daily rental sales declined 14.1% to 188,062. Truck-based sales fell 8.1% to 93,214, while car sales fell 19.3% to 94,848. In the quarter, truck-based sales declined 1.8% to 261,531, while car sales declined 18.1% to 243,272.

Government fleet sales saw similar results with a 10.4% decline to 25,300 units in March. Truck-based sales fell 8.4% to 21,115, while car sales declined 19.4% to 4,185. For the first quarter, sales have fallen 9.6% to 62,370. Truck-based sales fell 5.8% to 52,013 in that period, while car sales have declined 24.8% to 10,357.

Among the Detroit Three, General Motors and Fiat-Chrysler reported an increase in commercial fleet sales, while Ford reported a downdraft.

Ad Loading...

General Motors increased commercial deliveries 3% with a 67% increase in deliveries of the Chevrolet Malibu with strong pickup and full-size van sales. Daily rental sales fell 18%. Overall fleet sales fell 9%, including sales to government agencies. Overall, General Motors sold 256,224 vehicles in March.

Ford reported a 16.9% decline in fleet sales with 78,510 units. The performance was an improvement over March of a year ago, because customer orders were front-loaded in early 2016, Ford noted.

Sales of F-Series trucks to retail and commercial buyers reached 81,330 units, a 10% increase from a year ago. The average transaction price increased more than $2,500. High Super Duty trim grades, including the Lariat, King Ranch, and Platinum, represented 56% of Super Duty retail sales. Overall, Ford sold 236,250 vehicles in March.

Sales of the Transit full-size van fell 18.3% to 12,167, while sales of the Transit Connect compact van declined 23.7% to 2,760. Transit sales were off 15.9% to 30,283 in the first quarter.

Ford's patrol vehicles showed varying results, as sales of the Police Interceptor Utility increased 13.7% to 3,192, while sales of the Police Interceptor sedan fell 33.6% to 611. For the quarter, P.I. Utility sales increased 7.6% to 8,099, while sedan sales fell 19.4% to 1,834.

Ad Loading...

Fiat-Chrysler's fleet sales declined 15% to 43,992 in March as the company continued to reduce its allocation for daily rental, according to the company. Fleet sales made up 23% of FCA sales. Overall, FCA sold 190,254 vehicles in March.

Sales of Ram Truck brand vehicles increased 6% and Ram pickup sales increased 6% from a year ago. Sales of the ProMaster full-size van increased 24% to 4,048, while sales of the ProMaster City compact van declined 30% to 1,317.

More Operations

AF news recap thumbnail
Operationsby Faith HowellSeptember 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →
5Keys Engage
Operationsby StaffSeptember 9, 2026

Smith System Launches Driver Risk Management Program

Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
Ad Loading...
fleetio coast pay cost
OperationsAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Ad Loading...
Turning Fleet Payment data into executive insights blue podcast thumbnail
OperationsAugust 5, 2026

Turning Fleet Payment Data into Executive Insights

Does data alone drive results in operations?

Read More →