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FFC2025: Fleet Safety Masterclass to Tackle Distracted Driving with Storytelling, Strategy, and Tech

At the 2025 Fleet Forward Conference, safety leaders Eric Richardson and John Wuich of Wheels will deliver a high-impact session blending personal stories, proven strategies, and cutting-edge tools to combat one of fleets’ most persistent risks.

Chris Brown
Chris BrownAssociate Publisher
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August 14, 2025
Fleet Safety Masterclass session graphic, titled ‘Storytelling, Strategy & Innovation from Two Industry Leaders,' with headshots of Eric Richardson and John Wuich.

This Fleet Forward Conference session is dedicated to tackling one of the most persistent problems fleet managers face: distracted driving. 

Source: Bobit 

2 min to read


Distracted driving continues to be one of the most dangerous and costly challenges facing fleets — and addressing it takes more than policies, training videos, and occasional reminders. At the Fleet Forward Conference, Oct. 21–23 in San Diego, join this Fleet Safety Masterclass for a rare opportunity to learn from two of the most respected voices in fleet safety today.

Eric Richardson, 2023 Fleet Safety Award winner and former member of New York City’s DCAS fleet team — one of the largest public fleets in the nation — has built a reputation for combining operational expertise with a deeply personal mission. Drawing from his experience working with victims of distracted driving, Richardson will share how storytelling can break through driver complacency and create an emotional connection that fosters safer behavior on the road.

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Joining Richardson is John Wuich, vice president of strategic consulting services at Wheels, who brings more than two decades of fleet consulting experience. Wuich will showcase data-driven safety programs, predictive analytics, and practical strategies that use real-world risk insights to detect, deter, and prevent driver distraction.

Together, they will walk attendees through actionable tactics — from leveraging technology to building safety culture — that can be implemented immediately in any fleet. Participants will leave with both a fresh perspective on behavior change and practical tools for reducing risk behind the wheel.

About Fleet Forward Conference

The 2025 Fleet Forward Conference will convene fleet, mobility, and tech leaders for three days of education, hands-on experiences, and networking aimed at the future of fleet.  

From breakout sessions and mainstage keynotes to the signature Ride & Drive experience, Fleet Forward Conference delivers actionable insights and fresh perspectives for fleets at every stage of transformation.  

New for 2025, the conference’s educational program is organized around six foundational pillars that define the future of fleet operations:

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Mobility & Autonomy: exploring the shift to electric and autonomous fleets;  

Data Integration, AI & Predictive Intelligence: unlocking real-time insights from connected platforms;  

Global Strategy: offering a worldwide view of fleet challenges and innovation;  

Fleet Safety & Risk: focused on protecting people and assets;  

Infrastructure & Energy: addressing scalable electrification solutions; and  

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People, Talent & Culture: equipping fleets to build and support high-performing teams.

Register Now

Register for the 2025 Fleet Forward Conference at www.fleetforwardconference.com. 

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