Register here for a FREE fleet event for operators in Somerset, NJ!
FFC2025: Fleet Safety Masterclass to Tackle Distracted Driving with Storytelling, Strategy, and Tech
At the 2025 Fleet Forward Conference, safety leaders Eric Richardson and John Wuich of Wheels will deliver a high-impact session blending personal stories, proven strategies, and cutting-edge tools to combat one of fleets’ most persistent risks.

This Fleet Forward Conference session is dedicated to tackling one of the most persistent problems fleet managers face: distracted driving.
Source: Bobit
Distracted driving continues to be one of the most dangerous and costly challenges facing fleets — and addressing it takes more than policies, training videos, and occasional reminders. At the Fleet Forward Conference, Oct. 21–23 in San Diego, join this Fleet Safety Masterclass for a rare opportunity to learn from two of the most respected voices in fleet safety today.
Eric Richardson, 2023 Fleet Safety Award winner and former member of New York City’s DCAS fleet team — one of the largest public fleets in the nation — has built a reputation for combining operational expertise with a deeply personal mission. Drawing from his experience working with victims of distracted driving, Richardson will share how storytelling can break through driver complacency and create an emotional connection that fosters safer behavior on the road.
Joining Richardson is John Wuich, vice president of strategic consulting services at Wheels, who brings more than two decades of fleet consulting experience. Wuich will showcase data-driven safety programs, predictive analytics, and practical strategies that use real-world risk insights to detect, deter, and prevent driver distraction.
Together, they will walk attendees through actionable tactics — from leveraging technology to building safety culture — that can be implemented immediately in any fleet. Participants will leave with both a fresh perspective on behavior change and practical tools for reducing risk behind the wheel.
About Fleet Forward Conference
The 2025 Fleet Forward Conference will convene fleet, mobility, and tech leaders for three days of education, hands-on experiences, and networking aimed at the future of fleet.
From breakout sessions and mainstage keynotes to the signature Ride & Drive experience, Fleet Forward Conference delivers actionable insights and fresh perspectives for fleets at every stage of transformation.
New for 2025, the conference’s educational program is organized around six foundational pillars that define the future of fleet operations:
Mobility & Autonomy: exploring the shift to electric and autonomous fleets;
Data Integration, AI & Predictive Intelligence: unlocking real-time insights from connected platforms;
Global Strategy: offering a worldwide view of fleet challenges and innovation;
Fleet Safety & Risk: focused on protecting people and assets;
Infrastructure & Energy: addressing scalable electrification solutions; and
People, Talent & Culture: equipping fleets to build and support high-performing teams.
Register Now
Register for the 2025 Fleet Forward Conference at www.fleetforwardconference.com.
More Fleet Forward

What Fleets Want: FFC Panel to Examine the Future of the Fleet-OEM Relationship
Fleet and OEM leaders will tackle how connected vehicles, embedded telematics, and data are changing the relationship between commercial fleets and automakers.
Read More →
2026 Fleet Manager of the Year Finalists Announced
Who are the 2026 Fleet Manager of the Year finalists?
Read More →
John Rossant to Deliver Opening Keynote at 2026 Fleet Forward Conference
The CoMotion founder will draw on developments across Europe, China, the Middle East, and other international markets to identify trends that could influence how U.S. fleets plan for the coming decade.
Read More →How to Build Custom Fleet Tools With AI and Vibe Coding [Webinar]
A new Automotive Fleet webinar explores how fleet managers are using AI and vibe coding to automate routine work and create simple operational tools without traditional programming skills.
Read More →
Is Fleet Ready for Its New Disruptors?
Three emerging leaders from a corporate fleet, public fleet, and the automotive supply chain will bring new ideas and a willingness to challenge industry norms to the Fleet Forward Conference stage.
Read More →
NAFA Announces 2026 Fleet Safety Symposium Education Program
Register for NAFA’s Fleet Safety Symposium and save $200 on your Fleet Forward Conference registration.
Read More →
Fleet Managers Take the Lead in Hands-On AI Workshop at FFC
The fleet manager-led session will show how to use “vibe coding” to build practical fleet tools without a traditional programming background.
Read More →
NETS Crash-Cost Data and CoolSys’ 80% Loss Reduction Take Center Stage at FFC
NETS will present findings from its latest Cost of Crashes research, then CoolSys safety leader and author Shawn Martinez will explain how the company built a safer driving culture across 3,500 employees.
Read More →
Is Your Grey Fleet Creating an Unmanaged Safety Risk?
NCR Atleos Fleet Manager Jose Rocha will join Cardata and SambaSafety experts at Fleet Forward Conference to examine how fleets can extend safety oversight to every employee who drives for business.
Read More →
Agentic AI Session at FFC Will Help Fleets Turn Data Into TCO Action
Mike Albert Fleet Solutions and Motorq will show how agentic AI can uncover maintenance, fuel, and utilization savings buried across disconnected fleet data.
Read More →