Automotive Fleet
MenuMENU
SearchSEARCH

Examining the Path to Autonomous Integration for Fleets

A seminar at the 2020 Fleet Forward Experience will bring two autonomous tech startups together with the views of incumbent fleet management to understand autonomous business models for fleets.

by Staff
September 15, 2020
Examining the Path to Autonomous Integration for Fleets

In the seminar, Brendan P. Keegan, CEO of Merchants Fleet, will conduct a roundtable conversation with Daniel Laury, cofounder and CEO of Udelv, and Sam Saad, head of operations for Gatik Inc. 

[EMPTY CREDIT]

3 min to read


When it comes to the development of autonomous vehicles, the first question tends to be “When?” As the realities of autonomous development have set in, the timeline seems to have stretched, at least for some applications such as robotaxis. 

For other applications — which are more likely to be deployed sooner — the question needs to be asked: “How?”

Ad Loading...

A seminar at the 2020 Fleet Forward Experience, a virtual event dedicated to mobility solutions for fleets, will bring two autonomous tech startups together with the views of incumbent fleet management to begin putting context to the answer.

In the seminar, Brendan P. Keegan, CEO of Merchants Fleet, will conduct a roundtable conversation with Daniel Laury, cofounder and CEO of Udelv, and Sam Saad, head of operations for Gatik Inc. 

Merchants has experience working with nearly every industry, including last mile, and offers a FleetTech model that merges fleet with technology to ensure clients get the best performance out of their fleets. 

Udelv has been performing autonomous last-mile deliveries since 2018 with versions of Newton, a converted Ford Transit Connect van that the company hails as “the world’s first public road-enabled Class 1 autonomous delivery van (ADV).” 

Udelv has already made over 9,000 autonomous deliveries (with a safety driver) for a variety of merchants, including Walmart in Arizona and XL Auto Parts in Houston. 

Ad Loading...

Gatik, which deploys autonomous vehicles for B2B short-haul logistics, has also been making deliveries for Walmart between two stores in Walmart’s headquarters town of Bentonville, Ark.

Unlike Udelv, Gatik last year stepped up into 11- to 20-foot box trucks fitted with autonomous technology to focus on the middle mile of the logistics and supply chain. Expensive and ripe for efficiency gains, the middle mile’s known, repeatable routes reduce the variabilities of travel, making the answer to “when” seem a little sooner.

Both models provoke questions from a fleet management perspective: 

Will autonomous vehicles be leased in the same way they are today, or will fleets contract with third party autonomous services? What types of fleets are natural first adopters for autonomy? At what point will fleet operators see the operational benefit outweigh the initial investment? 

“Those questions are the tip of the iceberg for this session,” said Chris Brown, conference chair. “Fleets need the answers to these questions, as they’ll be at the forefront of the deployment of this technology. Brendan’s leadership position at a tech-focused fleet management company, combined with his C-suite background with Fortune 100 players, makes him the right person to ask these questions.”

Ad Loading...

This one-hour seminar takes place Tuesday, Nov. 10 at 11a PST. The virtual 2020 Fleet Forward Experience convenes Nov. 9-13. The conference agenda will focus on electrification, connectivity, shared mobility, and autonomous technology solutions for corporate, government, and commercial fleets. 

More Fleet Forward

FFC seminar speaker card Cost of Crashes
Fleet Forwardby StaffJuly 31, 2026

NETS Crash-Cost Data and CoolSys’ 80% Loss Reduction Take Center Stage at FFC

NETS will present findings from its latest Cost of Crashes research, then CoolSys safety leader and author Shawn Martinez will explain how the company built a safer driving culture across 3,500 employees.

Read More →
seminar card for Gray Fleet Risk session at Fleet Forward Conference
Fleet Forwardby StaffJuly 24, 2026

Is Your Grey Fleet Creating an Unmanaged Safety Risk?

NCR Atleos Fleet Manager Jose Rocha will join Cardata and SambaSafety experts at Fleet Forward Conference to examine how fleets can extend safety oversight to every employee who drives for business.

Read More →
speaker image for Fleet Forward Conference session on agentic AI
Fleet Forwardby StaffJuly 22, 2026

Agentic AI Session at FFC Will Help Fleets Turn Data Into TCO Action

Mike Albert Fleet Solutions and Motorq will show how agentic AI can uncover maintenance, fuel, and utilization savings buried across disconnected fleet data.

Read More →
Ad Loading...
Graphic featuring the seven 2026 Fleet Hall of Fame nominees: Elsie Lucia, John Dmochowsky, Lee Miller, Frank Memolo, Roger Peterson, Mark F. Petersen, and Dave Durepo.
Fleet Forwardby Faith HowellJuly 21, 2026

Voting Opens for 2026 Fleet Hall of Fame

See the nominations for the 2026 Hall of Fame and select your choice for this year's class!

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
visionary finalists
Fleet Forwardby Faith HowellJuly 16, 2026

7 Fleet Professionals Named Finalists for the 2026 Fleet Visionary Award

Meet the 2026 nominees for the Fleet Visionary Award.

Read More →
Ad Loading...
a graphic of the 9 finalists for the 2026 fleet manager of the year
Fleet Forwardby Faith HowellJuly 15, 2026

9 Fleet Leaders Nominated for the 2026 Fleet Manager of the Year Award

Meet the nine finalists for the 2026 Fleet Manager of the Year Award.

Read More →
title card for the 2026 Fleet Forward Conference
Fleet Forwardby StaffJuly 13, 2026

Fleet Forward Conference to Debut First Registration-Based Analysis of Largest Commercial Fleets

The session will deliver an exclusive first look at registration data covering more than 1.5 million commercial vehicles, offering one of the industry's most detailed views of the private fleet market.

Read More →
Collage of Fleet Forward Conference photos and Registration Open wording
Fleet Forwardby StaffJuly 7, 2026

Registration Opens for 2026 Fleet Forward Conference

Held on the East Coast for the first time, the Washington, D.C.-area event features expert-led education, a new IIHS Crash Test Experience, and collocation with the NAFA’s Fleet Safety Symposium.

Read More →
Ad Loading...
Composite graphic featuring portraits of NAFA’s 2026 Fellows: Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing and Cedric Roberts, recognized for fleet leadership and service.
Fleet Forwardby News/Media ReleaseJune 11, 2026

Earley, Mossing Named to NAFA's 2026 Class of Fellows

The honor recognizes five outstanding professionals whose leadership, service and contributions have made a significant impact on NAFA and the fleet management profession.

Read More →