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Emkay's Remarketing Program Maintains IARA Certification

Emkay's Vehicle Remarketing Department has been re-certified by the International Automotive Remarketers Alliance (IARA) Certified Automotive Remarketer (CAR) program, the fleet management company announced.

by Staff
March 28, 2014
1 min to read


Emkay's Vehicle Remarketing Department has been re-certified by the International Automotive Remarketers Alliance (IARA) Certified Automotive Remarketer (CAR) program, the fleet management company announced.

Emkay was the first fleet management company to achieve this designation back in 2010, and it is now a standard in the remarketing world.

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The certification has been awarded to John Elizaga, director of vehicle remarketing; Mona Spoon, territory manager; and Dave Thomson, territory manager.

The IARA CAR program covers remarketing channels, pre-sale activities, actual sale activities, post-sale activities, legal and ethics issues, and terminology. Recertification requires that each applicant pass a test comprised of 50 core questions taken from all 20 course exams.

"At Emkay we are consistently innovating which includes taking the extraordinary and making it a standard," said Andrew Griffith, vice president of operations and IT. "This new standard within our company is pushing the bar to enable us to provide a simple better and different client experience."

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