Ed Peper Named GM’s New Head of Fleet and Commercial Operations
DETROIT – General Motors has named Ed Peper, formerly general sales manager for the Cadillac brand, to the position of General Manager, Fleet and Commercial Operations. Brian Small has been named to the position of General Manager, US Sales Support Operations, for the company, where he will be working with GM’s dealer network.
by Staff
January 12, 2012
Brian Small.
2 min to read
DETROIT – General Motors has named Ed Peper, formerly general sales manager for the Cadillac brand, to the position of General Manager, Fleet and Commercial Operations.
Ed Peper.
Brian Small has been named to the position of General Manager, U.S. Sales Support Operations, for the company, where he will be working with GM’s dealer network. Small is taking over the position from Jim Bunnell, who was named to the position of VP Dealer Network and Sales Operations for Chevrolet/Cadillac in Europe.
Ad Loading...
Peper joined the company’s Cadillac division in 1984, and has held many different field sales and marketing management positions with General Motors.
Peper has served as General Sales Manager of Cadillac since August, 2009 and is responsible for leading the Cadillac field organization and dealers. Prior to moving to Cadillac, he served as North American vice president of Chevrolet since June, 2008. In addition, he was previously general manager of Chevrolet, regional general manager for the General Motors Northeast Region, and vice president of sales for Saab Cars, USA.
Peper holds a bachelor's degree in English from Hillsdale College and a master's degree in business administration from the University of Chicago.
Brian Small.
Brian Small has been the executive director of GM’s fleet and commercial operations since February, 2010. Prior to that role, Small was general director for GM's North America Order Fulfillment and Global Supply Chain Center, a post that included supporting fleet activities.
Small joined GM in 1979, having spent most of his career in vehicle sales, service, and marketing roles. Representing GM's four core brands - Chevrolet, Buick, Cadillac, and GMC - he has worked in key markets across the U.S., according to a GM statement.
Based in Detroit, Small is a 1978 Michigan Tech graduate and earned an MBA from the University of Maryland in 2006.
Ad Loading...
Jim Bunnell.
Bunnell also joined GM in 1979, starting with the company’s Pontiac division. After roles in finance, manufacturing, planning, and sales with that division, he joined GM’s North American Operations in the product planning organization, working in sales for the Pontiac brand up through 2000.
He was named regional general manager of GM's Northeast Region in 2003, and most recently to the position of general manager of GM Dealer Network and Sales Support in 2009.
Bunnell earned a bachelor's degree from State University of New York and a master's degree from Indiana University.
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.