SAN DIEGO — DriveCam, Inc., a knowledge-based systems that improve driving behavior, an-nounced that Doron Lurie has been named vice president, marketing, and business development. Lurie is responsible for developing new markets, products, and services, and building sales chan-nels and alliances, both domestically and internationally. Lurie brings 20 years experience introducing disruptive technologies and business models to emerging markets in the wireless, software, and service industries. Most recently, he was senior vice president at ProfitLine, a venture-backed invoice processing outsourcer. He previously led two startups in e-mail marketing software and strategy consulting. “DriveCam’s demonstrated ability to improve safety and profitability for commercial fleets contin-ues to drive tremendous demand for our products and services,” said Bruce Moeller, DriveCam president and CEO. “Doron’s experience in emerging technology-based service industries will be instrumental in helping us capture and sustain market leadership in this rapidly growing industry.” Lurie served as COO of CommNet Cellular; as managing director of MobiLink, a nationwide joint venture of wireless companies; and led domestic market operations and international initiatives for Verizon Wireless/Vodafone Group. A Harvard MBA, he earned a bachelor’s of commerce degree and CPA designation in South Africa.