Donlen Corp. has hired Brian Wright as its senior vice president of products and services, the fleet management company announced today.

In his new role, Wright will be responsible for the entire lifecycle of key Donlen product offerings from strategic planning through execution. He joins the senior leadership team and reports to Tom Callahan, the company's president.

"Brian's pragmatic marketing framework, proven product management skills and keen external focus aligns well with our strategic direction and will ensure we continue to provide our customers with the tools they need to succeed," Callahan said in a release.

Wright joins Donlen from Ceridian Corp. His expertise includes strategic marketing, product development, Six Sigma methodologies, change management, and P&L discipline.

At Ceridian, Wright previously held several roles including senior vice president of the U.S. channel and alliance market, senior vice president, and chief marketing officer. Prior to Ceridian, Wright held roles at GE Fleet Services as chief marketing officer and general manager of vehicle life management.

Wright achieved his Six Sigma Master Black Belt certification in 2003, and is the recipient of several awards, including the GE Pinnacle Award and the GE Fleet Services President's Award. He earned a bachelor's from Westmont College in Santa Barbara, Calif., and a masters' degree in divinity from Duke University.