Cummins Launches Global Branding Initiative

COLUMBUS, IN – Cummins Inc. has revealed a new global branding strategy that is designed to make it easier for customers to do business with Cummins worldwide. The New Cummins branding strategy unites all businesses and products under the Cummins brand name and will use the colors of red and black to give the traditional Cummins logo a bolder look and feel.

by Staff

May 16, 2006

1 min to read

COLUMBUS, IN – Cummins Inc. has revealed a new global branding strategy that is designed to make it easier for customers to do business with Cummins worldwide. The New Cummins branding strategy unites all businesses and products under the Cummins brand name and will use the colors of red and black to give the traditional Cummins logo a bolder look and feel. Effective immediately, new Cummins business descriptors will be standardized under the new branding strategy, as follows:

Cummins Emission Solutions
Cummins Filtration (formerly Fleetguard)
Cummins Fuel Systems
Cummins Generator Technologies (formerly Newage)
Cummins Power Generation
Cummins Turbo Technologies (formerly Holset)

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