Cox Automotive Update: August Sales Pace Forecast to be Year's Slowest
The decrease in U.S. auto sales is due to historically low new-vehicle inventory levels, which are over 50% lower than they were a year ago.

The seasonally adjusted annual rate (SAAR) in August of 14.3 million is the slowest sales pace this year. The auto sales pace was averaging nearly 17.0 million a month through May.
Photo: Cox Automotive Group
U.S. auto sales are projected to be markedly slower in August due to low supply, according to the latest Cox Automotive Forecast.
The seasonally adjusted annual rate (SAAR) of auto sales is expected to finish near 14.3 million, which is the slowest sales pace this year.
The August pace will be down from July’s 14.8 million pace. It is also down from August 2020’s 15.2 million level. The auto sales pace was averaging nearly 17.0 million a month through May.
Sales volume is expected to finish down 9% from last year, and down nearly 7% from last month. This month’s finish would be the fourth consecutive monthly decline of 500,000 units or more since April’s post-pandemic peak pace of 18.3 million, according to the forecast.
“Available inventory on dealer lots has been falling for months, and sales have been constrained further and further as a result,” said Cox Automotive Senior Economist Charlie Chesbrough. “And soon the market will enter the Labor Day holiday weekend, usually one of the highest sales periods of the entire year, but with half the supply they had last year.”
Other notes from the forecast include new light-vehicle sales in the U.S. are projected to fall to 1.20 million units. That's down 118,000 units, or 9%, from last year.
Additionally, the SAAR in August 2021 is estimated to be 14.3 million, down from last August’s early COVID-19 recovery pace of 15.2 million.
Compact cars are forecast to see a year-over-year increase in August, but still lower than 2019.
More Vehicle Research

When Charger Downtime Becomes a Fleet Availability Problem
As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.
Read More →
2027 Nissan Rogue Hybrid Adds e-POWER, Standard AWD
The new Rogue Hybrid uses Nissan’s e-POWER system with dual electric motors, offers an estimated 40 mpg and starts at $35,490.
Read More →
2027 Subaru Forester Adds First Wilderness Hybrid
The 2027 Forester lineup starts at $29,995 and adds a Wilderness Hybrid with 194 combined horsepower and 9.3 inches of ground clearance.
Read More →
EV Realty Names Henrik Holland President as Charging Platform Expands
The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.
Read More →
Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range
The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.
Read More →
Fleet Has a Talent Pipeline Problem, not a Talent Problem
Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?
Read More →
Fleet Hacks: What Are You Still Doing Manually?
From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.
Read More →
How One Fleet Manager Put a New Spin on Safety Training
Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.
Read More →
2027 Ram ProMaster City Starts Under $40K
Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.
Read More →
New Tariff Threats & a Leadership Change at Wheels | AF News Recap
A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.
Read More →